Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends.

Google 98

Google Data Pitching Tools 98

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. The long running conversation about the broken light in the garage has led to ads following me around the web for new light fittings. You can use the Off-Facebook Activity tool to check out which apps and website share your data with Facebook.

Facebook 141

Facebook Privacy Web Data 141

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. But to access this gold mine, marketers must have the right tools.

Social Media 272

Social Media Trends Media Instagram 272

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 60

Tools Pinterest Marketing Media 60

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Should these be implemented permanently, they will open up an array of opportunities for advertising on their platforms.

Instagram 62

Instagram Social Media Video Twitter 62

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. I would never defend spammers, but I will defend a tool, that if used properly, can improve performance.

Reddit 176

Reddit Software B2B Technology 176

Stephen Waddington

JUNE 29, 2021

This category includes public relations and communications firms, advertising, and media agencies. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. How Soulmates.ai Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Here’s how the top answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

Measurement 85

Measurement Survey Web Software 85

ReimaginePR

MARCH 30, 2020

YouTube does not cost anything but for the total cost of the internet you must get this, also in several of countries the web is easily accessible and cheap or free to use. YouTube, like every support, on the world wide web or offline, should enhance the life span of a user. To put it differently, YouTube is a tool to finish a job.

How To 120

How To YouTube Video Web 120

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. The platform is now offering new advertising options, making it easier to reach specific customer segments. But to access this gold mine, marketers must have the right tools. Influencers get smaller….with

Social Media 156

Social Media Trends Media Instagram 156

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR. Marketing is big money.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. There’s too much good, free, intel — remember the Real Time Web ? Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. It’s still a thing! Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. This is since share of voice can help determine brand awareness, meaning it’s a useful tool to monitor before and after your campaign, to see if it has a positive impact on results.

Measurement 62

Measurement How To Comparison B2C 62

Contently - Strategy

FEBRUARY 9, 2021

In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC. (H/t The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Share your newsletter on social.

How To 142

How To Content Marketing Banking Advertising 142

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Use that practice to sharpen your skills.

Case Study 224

Case Study Trends Instagram Social Media 224

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The most underutilized tool in a manager’s toolkit is a compliment. The survey also covers retention.

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. The Most Important PR Measurement Tool You’re Not Using. ” – John Wanamaker. The bad news?

Resources 120

Resources Measurement Advertising Advertising 120

Sword and the Script

JULY 20, 2021

Optimize your web pages to ensure that your audience can easily find you. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Your website is one of the best tools to reflect your brand, so make sure it’s consistent with visual elements you use elsewhere.

B2B 174

B2B Company Marketing SEO 174

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. For creation, there are tools to discover trends, enhance and optimize content, and flag sensitive topics.

Viral 120

Viral Data Web Trends 120

Konnect Agency

JUNE 8, 2022

This list of tactics is endless, with search and social advertising, email and SMS marketing, organic social posting, search engine optimization. The ultimate goal of a web designer should be to make the steps of this journey as simple and compelling as possible. Your website should be no exception!

Analytics 52

Analytics Google Measurement Advertising 52

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

5W PR

APRIL 16, 2020

Remarketing describes the act of advertising to the same web user more than once through the use of email marketing. Retargeting is a re-engagement tool that relies on online ad campaigns to target users that have already interacted with a brand’s website. Remarketing. Retargeting.

Google 88

Google Web Instagram Tools 88

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Yes, the tool is limiting.

Tools 99

Tools Marketing Nonprofit Mobile 99

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

FEBRUARY 7, 2018

Snapchat’s revenue saw the traditional fourth quarter bounce that all established social networks see: Fourth quarter earnings almost always are strongly positive as advertisers pour money into social networks for the holidays. Snapchat is still catching up on the business tools side compared to its more mature brethren. Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. The PR team could, hypothetically, discover through PR analytics that the articles secured in the lifestyle magazines are driving 4x more web traffic than the articles in the tech publications.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. If they’re advertising on three different channels, this would qualify the relative and absolute value for them of any particular channel. Referral codes.

Engineering 120

Engineering How To Measurement Analytics 120