Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Only a small percentage of their stories get significant page views on the web. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Sword and the Script

AUGUST 30, 2022

a reputation platform,” according to reporting by Ray Shultz for Media Post. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Terms were not disclosed.”. Onclusive buying spree continues.

Publicity 86

Publicity Survey Enterprise Pitching 86

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Some sites lost 50 to 60% of their Google organic traffic overnight and some reported losing up to 90% traffic.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. That’s also where a survey like this one is beneficial – you can gain some visibility into what your peers are measuring.

Measurement 94

Measurement Communications Survey B2B 94

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. You can use these metrics to measure and report ROI. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. Let’s try to focus on reporters. Finding them can be a challenge. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. G ood writing: Make sure visitors are not distracted by spelling, stylistic, and factual errors.

Google 100

Google Training Engineering Web 100

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business.

Social Media 117

Social Media Brand Branding Media 117

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Additional duties. All things to all people. “We

Communications 124

Communications Crisis Internal International 124

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. 1) Left Brain + Right Brain = Chief Revenue Officer.

Marketing 62

Marketing B2B Content Marketing Survey 62

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. Phrasee uses AI to write better marketing language than humans. Production. Personalization.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. The sleeve was long since gone, but otherwise, the book was in fine condition. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Advertising Age: Josh Golden ( @JoshuaJGolden ) has been named publisher of @adage. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Sword and the Script

MAY 6, 2017

That’s according to new YouGov survey ( PDF results ) as reported by Ayaz Nanji for MarketingProfs : Are Ads Adjacent to Offensive Content Viewed as Endorsing That Content? The inability to account for context is, I believe, one of the biggest knocks against advertising at scale, including remarketing. See these related posts: .

Measurement 66

Measurement Marketing Survey Advertising 66

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. Could Google build an index like this? 2) Classic monitoring with social engagement metrics.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

David PR Group

AUGUST 4, 2014

In the public relations business back in the day (there it is again), we would write press releases and distribute them to reporters at dailies, weeklies and those four television stations. Our “partners” were media outlets and reporters and editors who worked for them. But all is not lost.

Television 76

Television Groups Storytelling System 76

PR 20/20

JULY 25, 2017

Cut Down Reporting Time. Internal reports are a pain. Other brands, however, learn plenty from their analytics data, but spend hours of effort and analysis to create reports. AI reporting has two major benefits for brands. Written reports are generally easier to digest than charts and tables. Boost Ad Performance.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Cision

MAY 23, 2016

A lot of writing and speaking tips recommend avoiding “jargony” words, but we probably aren’t as adept at understanding the words that we use that people don’t understand, or that are possibly too broad to infer the meaning that we intend to convey. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Automation can remove the human side of tracking the time a customer has spent on a given web page.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

AUGUST 25, 2015

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. In reviewing the actual report – Lead Flow That Helps You Grow Report – I came to different conclusions on some of the findings: 1. The report sets this finding up well. The most created content?

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

DECEMBER 10, 2016

The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

The Resolution Blog

JANUARY 8, 2018

The ultimate A-Z of PR reporting It’s the season for reviewing the year’s PR activity and setting next year’s KPIs so metrics and models are hot topics. Before you do anything review evaluation expert Steph Bridgman’s A-Z of reporting. Yes, they can help you add a financial value to your reporting. It’s gold-dust. The results?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The new product comes with data visualization tools that can be used to report and share the analytics to “ align with other leaders.” 3) Meltwater updates UX, adds new projects feature.

Internal 64

Internal International Data Media 64

Maxim Behar

OCTOBER 15, 2023

And we are now something in between publishers, editors, and reporters. And reporters, because it's the reporter who finds the news. And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.”

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52