PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I assumed that you pitch a publication right before it comes out. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month.

How To 130

How To Pitching YouTube Advertising 130

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv Metrics PR activity will be benchmarked against other activities in the marketing mix. We want to be surprised and delighted. We want a pro-active, can do agency.

Pitching 102

Pitching Instagram Agency YouTube 102

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

Pitching 130

Pitching Television Trends YouTube 130

Communications Conversations

MARCH 24, 2017

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. The latter is content that’s forced down people’s throats with paid amplification through pre-roll and advertisements. The world of brand-generated content. So again–two worlds.

YouTube 68

YouTube Video Television Meeting 68

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Also, kids are taking the internet by storm with their YouTube channels and toys. What social media platforms do you find most useful for pitches? What are hits and misses you’ve experienced with PR and advertising professionals?

Pitching 120

Pitching Instagram Viral YouTube 120

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. But first, I’d love for you to subscribe to our YouTube channel. We pitch the media. PR FOR ANYONE. We film videos.

How To 130

How To Pitching Film Video 130

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. PR FOR ANYONE. It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. You just need public relations skills. Be valuable. The formula works.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I pitch the same media people different stories every month. Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

JANUARY 20, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. You got the YES!

Interviews 130

Interviews How To Media Television 130

The Proactive Report

OCTOBER 21, 2020

Then use social advertising to drive the right audience to this content and build up your following. His YouTube channel has 582,000 subscribers. If Dr. Ekberg’s team were to pitch him as a guest to a health podcaster, his audience of half a million would be a great endorsement for the value of his content.

Leadership 162

Leadership Pitching Social Media YouTube 162

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers.

Strategy 118

Strategy Pitching Film Advertising 118

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. That’s part of the reason that advertising spend on online video is up 114% since 2014. .

Trends 105

Trends YouTube Tourism Video 105

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. But what I also did was create a new playlist on my YouTube Channel called Established to Known™. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Do They Advertise the Price for a Post? This is where it gets a little hazy.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. Advertising creates awareness and can drive some attention. Defining earned media.

Pitching 60

Pitching eBook Advertising Advertising 60

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level.

Brand 100

Brand Branding Advertising Advertising 100

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere. Inner tubers, even. A bit cumbersome, maybe, but crystal clear. Wouldn’t it be fun?

Brand 100

Brand Branding YouTube Social Media 100

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

Rock the Status Quo

MARCH 30, 2015

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Critical Mention

MAY 31, 2019

Pitching your product to these top domains that have high organic traffic is a surefire way to achieve backlinks. Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic.

SEO 102

SEO Film Advertising Advertising 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. People aren’t interested in constant sales pitches. Express Your Unique Persona.

Social Media 87

Social Media Media Mobile SEO 87

Presspage

AUGUST 20, 2019

Paid media , like traditional advertising, marketing, and sponsored content. You need to capture journalists’ attention with an effective and inspiring pitch: personalize your outreach and keep it simple , from email design to choice of vocabulary. Shared media often refers to social, user/consumer-generated content.

Media 74

Media SEO Resources YouTube 74

Rock the Status Quo

JUNE 30, 2015

Without the ability to write well, you can’t create a pitch that resonates with bloggers or journalists, you can’t write a guest blog post that is published or converts into referral traffic. It also allows you to use embed code from YouTube, SlideShare, Vimeo, Ted, Livestream, or Getty images. Brilliant, even.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

JANUARY 5, 2016

The audience kills advertising. In 2016, marketers will absolutely need to get better at native advertising as well as explore new ways of generating top of the funnel awareness – from sponsored podcasts and influencer partnerships with bloggers, vloggers and Instagrammers through to a renewed commitment to experiential activity.”.

Banking 60

Banking Marketing Wireless Advertising 60

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . In this post, we’ll explore how influencers find ideas that excite their audiences, and we’ll discover how PR professionals can successfully pitch sponsored campaigns.

Travel 72

Travel Retail Instagram YouTube 72

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Like many entrepreneurs, Matt Byrom founded his business because he couldn’t find anyone else to do what he needed.

Marketing 111

Marketing Video Product Launch YouTube 111

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Funny thing is — it’s not really a hot new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Bad Pitch Blog

JANUARY 16, 2010

Here''s a good pitch of a different breed. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. The secret: Facebook Advertising. What makes Facebook Advertising so effective for a job seeker is that it is allows you to target your ad to the specific audience you want to reach.

Facebook 71

Facebook Pitching Advertising Advertising 71

Solo PR Pro

JANUARY 14, 2020

He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. And I still cold pitch now and then, follow up, check in with people, etc. Check out our Launching Your Business series on YouTube for more practical advice.

Insurance 110

Insurance Insurance Banking Groups 110