ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. It’s also an opportunity to build your personal reputation, naturally. Sharing real actionable expertise on relevant topics is the best advertising in any case.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Be Prepared for Protests.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Shift Communications

DECEMBER 26, 2016

They can also use Google Trends to help dictate the timeline within their pitch calendars. One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Victorious PR

APRIL 21, 2023

As these industries continue to evolve and gain mainstream attention, having a well-executed PR strategy is essential to establish a positive reputation, position a brand as a thought leader, and create awareness among key stakeholders.

Reputation 52

Reputation Advertising Advertising Education 52

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

OCTOBER 17, 2014

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. Much of this growth has been fueled by “native” advertising. Which brings us back to the intro.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Buzzstream

MARCH 3, 2020

They’re also moments in which we’re not traditionally being advertised to and many times the host will incorporate a personal anecdote or experience using the product, so it makes the ad more memorable and personable. . Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. Fewer, clearer objectives always beat vague or sweeping ones. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. This is effectively native advertising, which Cision says is “proven to be more trustworthy.”

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech. Executive content.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Mark My Words

OCTOBER 14, 2022

Then came the announcement that every PR, Marketing and Advertising company’s favourite example of a TikTok-er to use in a pitch (2020-present), Mr Francis Bourgeois, has shaken off his cancellation for failing to support the RMT strikes and landed a celebrity trainspotting show with Channel 4.

Television 60

Television LinkedIn Advertising Advertising 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Effective PR also involves managing the company’s reputation when problems arise during the campaign period. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

AUGUST 2, 2023

Established television and radio networks often have a long-standing reputation for journalistic integrity and editorial standards in an age where trust doesn’t come easy versus their digital media competitors. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 74

Radio Television Media Local 74

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! The goal of a press release is to answer the “who, “what,” “when,” “why,” and “how” of a certain project, like a sales pitch. Also, we explain how each type of release can help promote your business.

Small Business 101

Small Business Comparison Writing Reputation 101

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Harder to pitch. Additional duties.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Karen Freberg

MAY 13, 2020

We not only have to have a reputation in our field in academia, but in the industry. Some are adding this as a point of criteria for promotion and tenure consideration, showing the reputation and impact you as a professor has on the industry. We are asked to produce and write more research articles.

Advertising 64

Advertising Advertising Writing Reputation 64

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. ” It’s all part of PR’s mixed reputation.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. What you once thought was going to bring positive attention to your organization has done the opposite, and now you have to go into full PR mode to protect your brand’s reputation.

Radio 92

Radio Television Social Media Sports 92

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52