Advertising Customer Service Pitching Reputation 
ImPRessions - Crenshaw Communications
JULY 14, 2021
Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.
ImPRessions - Crenshaw Communications
DECEMBER 11, 2018
Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.
ImPRessions - Crenshaw Communications
MAY 1, 2018
How to prep and pitch a byline. If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Make the pitch short and authoritative.
Cision
AUGUST 9, 2016
In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?
Rock the Status Quo
MARCH 30, 2015
They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. People aren’t interested in constant sales pitches. Limit Salesy Approaches.
Sword and the Script
JANUARY 3, 2023
The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing is focused on promoting a product or service in order to sell it.
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