Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third.

Survey 95

Survey Industry Leadership Study 95

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 90

Publicity Media Advertising Advertising 90

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success?

Print 120

Print Tourism Transportation Film 120

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Thomas Paine did not write Common Sense as a vehicle to promote furniture discounts, closeout sales, or classifieds.

Journalism 84

Journalism Print Newspapers Advertising 84

Sword and the Script

AUGUST 15, 2017

“This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement.

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. Ad values lack context: News articles and advertisements are not one in the same. The answer is “Impact.”.

Measurement 73

Measurement Advertising Advertising Agency 73

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. The media marketplace is ever-changing and it’s imperative for travel brands to stay current. What drew you to the PR industry?

Travel 120

Travel Agriculture Tourism Internal 120

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. With accountability, public figures are responsible for the truth, or lack of truth, in what they say, write, and publish.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Bad Pitch Blog

MAY 23, 2007

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? Please help. Fading fast. Give Tami Queen a call.

Pitching 40

Pitching Construction Exercises Retail 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. For more information on advertising with Valpak visit WWWEBSITE.URL or call 1-800-#. The writing sucks and the reason they sent it to Susan Getgood sucks. But we’ll focus on the writing.

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. I suggest writing different headlines and freshening up the copy with new data where applicable.

Media 97

Media B2B Groups Conference 97

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Now imagine that world, but in software.

Technology 12

Technology Software Company Marketing 12

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. This group will often be involved with influencer relations as well. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. Okay, it needs to be media relations still. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” BPB: What single piece of advice do you have for PR people that want to improve their media relations skills overall? We publish much more content online than in print format.

Print 43

Print Pitching Twitter Advertising 43

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Paid Social Media Ads - Don't forget that boosting social media posts about your new content offering can help increase visibility with new audiences. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. High Income Business Writing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49