NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. This has to do with the older demographic that occupies Facebook, who aren’t usually looking for video advertisements.

Video 148

Video Brand Branding Instagram 148

David PR Group

MAY 15, 2024

The Elephant in the Room Despite the turbulence within the industry, the NAR recently aired a television commercial extolling the virtues of realtors, their integrity, and the value they bring to the home-buying process. The NAR’s website has almost no information about the case and what it means for industry.

Real Estate 52

Real Estate Crisis Communications Television 52

Mark My Words

OCTOBER 14, 2022

This week Channel4 has dominated headlines by focusing on the latter element of its output and seizing the initiative from ITV and Channel 5 as the silliest billy in UK television by announcing a series of shows that also function perfectly as publicity stunts. Post | Feed | LinkedIn.

Television 60

Television LinkedIn Advertising Advertising 60

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Want to learn how to stand out with your content marketing? Case Studies.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market.

Study 144

Study Media Relations Media Measurement 144

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.”

Advertising 60

Advertising Advertising Film Creativity 60

Cision

JUNE 2, 2016

Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. In case you missed the event, here are five takeaways from Harris’s presentation on why it’s important to start incorporating behavioral data into the mix: 1. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

5W PR

JUNE 22, 2018

Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. The steps taken after a PR placement appears can make or break a company’s marketing strategy. Add Placements to Presentations. Get on Social Media.

Publicity 79

Publicity How To Television Agency 79

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Marketwired

MAY 5, 2016

Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. When you develop a new marketing plan for a present client, you are showing your continued value. [By Jason Mollica].

Television 100

Television Radio Advertising Advertising 100

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Mindful Marketing

FEBRUARY 7, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ million U.S. and 10 p.m.,

YouTube 67

YouTube Apparel Television Film 67

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

APRIL 5, 2017

As marketers, we typically stay away from touchy political issues. Marketers shouldn’t be afraid of dealing with real news. As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact.

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

MARCH 14, 2024

Maxim: You know, a few years ago, I was at one of the forums in Davos, and during the breaks, I was interviewed by an American television company, CNBC. Maxim: Yes, a business television. Petya: The most important and valuable aspect of the Oscars that we want to discuss with you is precisely the marketing and PR side of the awards.

Film 59

Film Industry Television Technology 59

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. The hotels there literally depended on this market.

Tourism 52

Tourism Hotels Brand Branding 52

Mark My Words

NOVEMBER 6, 2015

Could it possibly top the previous year’s much lauded television event? Can Lewis, and the other big retail players that share their crowded market, continue to plunder this formula? Once upon a time supermarket and department store advertisements were about products on sale. It isn’t a new Star Wars or Bond.

Retail 60

Retail Television Advertising Advertising 60

Sword and the Script

AUGUST 6, 2019

That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%. There is little doubt Cision is the dominant player in the market today. Those two companies – former rivals and among the biggest in the market – merged in 2014.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. And if he does notice, he doesn’t seem to care.

Storytelling 159

Storytelling Comparison Case Study Brand 159

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The boilerplate copy, on the other hand, is less targeted and presented as an overview of how the company benefits its audience. In the following article, we’re going to give you the keys to writing great copy for yours.

Writing 62

Writing Company How To Apparel 62

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising uses targeting and persuasion to get its job done.

Publicity 62

Publicity Small Business Advertising Advertising 62

Mindful Marketing

APRIL 19, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. ’ Perhaps that reasoning was behind a television series that gets a laugh over God. After all, “ laughter is the best medicine.”

Film 55

Film Television Exercises Course 55

Norton's Notes

SEPTEMBER 25, 2015

He managed to convince me to get off my backside, jump on a plane and go and listen to a few other clever marketing people speak for once. If you want to be successful in the marketing space you have to keep looking out for new innovations in the industry and this is one, albeit one with a new funky name anyway. Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. I really did not know much about public relations, and it had never been presented to me as a career option. This marked my beginning into the PR profession. Education.

Conference 60

Conference Education Public Affairs Television 60

David PR Group

NOVEMBER 12, 2015

I recently attended a presentation by author Brian Solis, skeptically wondering what mysticism I might get on this topic. A great example: the television remote control – the dreaded clicker. Visual communications agency Gapingvoid sponsored the presentation which included this image from artist Hugh MacLeod. Sound familiar?

Television 40

Television Customer Service Storytelling System 40

Maxim Behar

JANUARY 28, 2024

However, the use of AI provides more opportunities for someone to misuse or slip, unintentionally, without knowing, to take material that belongs to someone else and try to use it or present it as their own. But in the end, there is a market for everyone. Host: I'll be happy to have you as a guest to present the upcoming book.

Radio 59

Radio Ethics How To Writing 59

Stuart Bruce

OCTOBER 30, 2014

I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Advertising and marketing people might have used to have control. Advertising can’t do that.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. We are so familiar with everything being marketed at us, and being urged to market ourselves, that it is inevitable a chapter focusing on ‘customers and prospects’ from 1948 will seem dated.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

Its title: Relations with Customers and Prospects , is essentially what today may be thought of as marketing rather than public relations. We are so familiar with everything being marketed at us, and being urged to market ourselves, that it is inevitable a chapter focusing on ‘customers and prospects’ from 1948 will seem dated.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Visitors will only need to present a negative PCR test, based on a sample collected no more than 72 hours before departure.

Tourism 52

Tourism Government Hotels Travel 52

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed. For inspiration, check out Coca-Cola’s press center.

How To 48

How To Media Print Real Estate 48