ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024.

Strategy 96

Strategy Publicity Media Video 96

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. Brands vote with their dollars. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I did some freelancing and eventually started at AN!

Automotive 84

Automotive Report Meeting Radio 84

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 0

Storytelling Data Communications Technology 0

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission.

Case Study 78

Case Study Study Viral Data 78

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. Most of my experience in media relations comes from a B2B technology perspective. 4 Big Media Trends that have Upended PR and Marketing. 3) Influence pedaling is overshadowing journalism.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Search Engine Journal. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

AUGUST 28, 2018

The IDG Influencer Network consists of carefully vetted technology experts, leading industry practitioners, analysts and other IT pros who produce content on behalf of our clients , under the direction of IDG content strategists. Vendors aren’t advertisers, they are “clients.”. And who can blame them? Build or Buy an Audience?

Technology 66

Technology Advertising Advertising Community 66

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. In partnership with Al Roker Entertainment, Business Wire’s BizWireTV spotlights stories on disruptive startups and technologies, entrepreneurs and funding announcements, hot business trends and companies to watch.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. d) Online newsrooms still matter.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Beyond PR

APRIL 26, 2017

RISING 2017 MEDIA TRENDS. Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Another key media trend Cision uncovered was that journalists need PR pros to provide more multimedia content. About Nick Bell.

Infographics 72

Infographics Brand Branding Video 72

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 57

Meeting Automotive Mobile Transportation 57

Presspage

APRIL 12, 2018

What are some trends you’re seeing evolve over time? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. But I find enjoyment in testing new technologies and exploring new trends.

Crisis 0

Crisis Reputation Study Social Media 0

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. 2) To buy a technology that’s hard to replicate or take too long. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. The Audience it’s Buying.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? I still think it. . Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

MARCH 24, 2020

At the same time, the Financial Times reported on the lack of female representation in senior roles in journalism, with less than 25% of media outlets having a female editor. In this Metro article, read about how AI is being used to create clothing and even models and influencers to advertise the clothing.

Fashion 48

Fashion Financial LinkedIn Internal 48

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. Listeners are increasingly affluent, educated and most importantly, habitual.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 73

Storytelling Data Communications Technology 73

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 104

Survey Marketing B2B Content Marketing 104

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media? Why are mobile visitors less valuable? How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ 4) What is your assessment of this trend toward content marketing ? “In

Journalism 61

Journalism Content Marketing Creativity Leadership 61