5W PR

NOVEMBER 15, 2023

They can effectively leverage digital fast-food marketing through their own mobile apps, social media advertising, and online ordering. Fast food chains can also provide clear and detailed nutritional information that can help customers make informed choices. Displaying calorie counts and allergen information is essential.

Strategy 78

Strategy Marketing Ethics Mobile 78

Masters in Communications

OCTOBER 30, 2018

Our minds favor stories as a way to transmit information because they involve us. We retain knowledge from stories far better than from rote repetition, and over centuries of passing information down this way, our brains have come to favor stories. Here's why storytelling is such a powerful tool: The Power of Synchronicity.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story. Struck by Caine’s inventiveness, he decided to make a video about the arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Master the Art of Storytelling.

Storytelling 149

Storytelling Case Study Writing Banking 149

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Use this information to power your story.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

5W PR

JUNE 14, 2023

By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. Clear and concise labeling that highlights key nutritional benefits, ingredients, and portion sizes is vital for consumer transparency and informed decision-making.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

JUNE 18, 2019

They’re informed by research. PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. Here, less is more. They’re measurable. They include a contingency or crisis plan.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. This data-driven approach enables retailers to make informed decisions and optimise marketing efforts for maximum impact. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. When journalists tell stories, their main goal is to inform. The answer is brand journalism.

Journalism 120

Journalism Brand Branding Storytelling 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide.

Radio 74

Radio Television Media Local 74

Sword and the Script

JULY 7, 2015

Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. I always watched it, and it was extremely informative when I was younger.”

Storytelling 60

Storytelling Film Interviews Policies 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Brand Branding Storytelling 256

Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Tap into trends to inform PR proposals . You can then use this insight to inform your next press release or feature. The importance of storytelling in PR.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Better inform your audience. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that.

Video 62

Video Strategy SEO Engineering 62

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Canva/design. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

MAY 18, 2023

Authenticity and Credibility Influencers are often seen as trusted sources of information by their followers. When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

JULY 31, 2017

Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. It provides unique information and perspective that your audience can’t get anywhere else. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. 22) “I am a storyteller and I look out for people.”. 37) “I take what other people say and do and transform it into messages and stories that people can relate to, draw information or inspiration from, and use in their daily work.”. (click image for higher resolution).

Employee 148

Employee Print Writing Survey 148

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. We are bombarded with information. Billboards, people, advertisements, your friend, your boss. Longer Videos. Instagram had a 15-second limit since the platform’s adoption of video in June 2013.

Instagram 120

Instagram Video Brand Branding 120

Konnect Agency

MAY 11, 2023

With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness. Gen Z has grown up in a digital age saturated with information and content, making them highly discerning consumers.

Social Media 52

Social Media Agency Media Mobile 52

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Today, they’re looking for custom content.

Journalism 120

Journalism Brand Branding Fashion 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content? And much more!

Radio 170

Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. When was “secret sauce” first used to describe information technology? Secret Sauce in IT.

How To 194

How To Wikipedia Engineering Web 194

Ishmael's Corner

SEPTEMBER 30, 2014

And people want choices in their sources of information. Unlike the FT, I believe the vast majority of people have the wherewithal to understand that if a certain piece of information is coming from Hershey or any other company/organization, it carries a certain bias. That doesn’t automatically make the information useless.

Journalism 150

Journalism Brand Branding Publicity 150

Cision

FEBRUARY 18, 2016

There are no longer a few channels distributing information. Conventional advertising is struggling. It’s our job to find the Snapchat storyteller as their popularity is skyrocketing. This is the time for PR to make its case, to take the advertising budget because it is better spent with us. If you’re still trying, stop.

Brand 120

Brand Branding Advertising Advertising 120

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120