MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. BRAVE BRANDING GUIDE. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. The campaign also included farm photoshoots to get that perfect profile pic, Valentine’s cards sent to journalists, and a fun video explaining how to use Tudder.

B2B 120

B2B B2C Facebook Storytelling 120

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The far more casual dress code generally used to be the business card of the advertising industry. Their messages might have even been different, but they were all one-way.

Print 63

Print Social Media Web Television 63

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. You’d be surprised how many times I’ve seen different departments working on the same topic without the others knowing – it’s an unnecessary duplication of effort. What do you think?

How To 52

How To Pinterest Resources Writing 52

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative. In sum: if you do not wish to see it published in the press, do not say it.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Doctor Spin

JANUARY 27, 2021

How the Easy Street PR Strategy Works. How To Write an Easy Street PR Strategy. ” How To Write an Easy Street PR Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy. The 1-page strategy focuses on how to win.

Strategy 52

Strategy Energy Writing Print 52

Doctor Spin

JANUARY 27, 2021

” How To Write an Easy Street Strategy. Inspired by Richard Rumelt , here’s how to write your strategy on one single page: How to Write a 1-Page Strategy. This is how I set up strategies that fit on one page — using the mythical battle between David and Goliath as an analogy: 1.

Strategy 52

Strategy Energy Writing Print 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. A graphic design talent.

Agency 136

Agency Analytics Creativity Social Media 136

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It If a young man tells his date how handsome, smart and successful he is – that’s advertising. .” — Richard Branson.

Print 52

Print Writing Creativity Ethics 52

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 How to Measure an Event Campaign. How to measure an event campaign?”

Marketing 76

Marketing Consumer Measurement Viral 76

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. We know how to do this.” read more. #14:

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 71

Industry Marketing Enterprise Mobile 71

MaccaPR

DECEMBER 19, 2016

If you're new to content marketing, read " How To Get Started with Content Marketing " now. 2) Is there a clear call-to-action (CTA), as in, do visitors know exactly how to access your new content offer? We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value? social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Although not published, the tool used to be advertised at $9,000/mo. Feature highlight: You can import your photos from Instagram, Flickr, and Google Drive, among others. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Mark My Words

DECEMBER 29, 2015

These examples show how the great and good can bypass pesky journos and take image management into their own hands. The very purpose of PR comes into question when you can speak directly to your fans – via the still essential entourage of PAs and agents or your own Twitter and Instagram feeds. Float a house down the Thames.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. A whistleblower revealed that its Instagram service has been proven to promote poor mental health amongst teens. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225