Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. Nick Bell is the VP of Marketing Communications at Cision.

Infographics 72

Infographics Brand Branding Video 72

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft.

Data 120

Data How To Retail Ethics 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Compare that with digital advertising, in which.02% in Marketing and a B.S. Earned (publications like The New York Times). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. In many cases, how you define yourself in your profile can persuade a first-time visitor to become a follower. On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. The post How to Use Your Blog to Connect with Your Audience appeared first on ReimaginePr.com. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. The infographic below breaks down the five key steps to comprehensively manage earned media programs. About Simon Bossick.

Measurement 75

Measurement How To B2C Infographics 75

Cision

NOVEMBER 27, 2015

While this may have fallen under the marketing team more so than a communications team in the past, the landscape of PR and marketing is evolving and becoming more interdependent and data-driven. How long did it take them to purchase? Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter.

Strategy 120

Strategy How To Data Infographics 120

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

PR Fuel

JULY 5, 2020

Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! It first helps to know the difference between a press release and a regular piece of content marketing. What is a Press Release? Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Infographic via 99firms.com. Guest post by Alex Slichnyi.

Instagram 63

Instagram Marketing Viral Airlines 63

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing.

SEO 153

SEO Engineering LinkedIn Analytics 153

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Critical Mention

SEPTEMBER 21, 2018

For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly.

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. How should you handle the news? [00:00:15] 00:01:02] So what’s a marketer to do? What are our alternatives?

Facebook 116

Facebook Video Brand Branding 116

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

APRIL 10, 2019

Although it has been updated heavily it’s incredible how much of the original information still rings true. Many content marketers view “promotion” as a phase that begins once content goes live. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those.

How To 125

How To Data Community Groups 125

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. It plays into many other marketing disciplines. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. Cheers to a successful year!

Measurement 119

Measurement Content Marketing Writing Infographics 119

ImPRessions - Crenshaw Communications

APRIL 18, 2019

See Chris Harihar’s post for advice on how to determine if a news release is needed. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. For one thing, a press release isn’t necessary for every announcement.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

FEBRUARY 25, 2017

This was done so the troops leaving, could show the troops coming in, how to get things done safely. Whether peace or war, whether an entire unit or just the commander was changing out, as soon as soon as the baton was passed, the allegations of how the old unit did just about everything wrong began to mount.

Marketing 72

Marketing Employee Survey Social Media 72

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. So, to help you out, we’ve identified the top 5 PR trends in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Stay informed and ahead in the industry by embracing these essential trends. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ? 11 Simple Ways for PR to Score Content Marketing Points. This was, of course, a very embarrassing.

Creativity 61

Creativity Infographics B2B Corporate 61

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. “If Don’t just advertise anymore; instead, be honest.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post?

Social Media 60

Social Media Blogging How To Media 60

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed. Remember: It’s okay to remove materials from a newsroom.

How To 48

How To Media Print Real Estate 48