Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

MAY 17, 2020

Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. Regional devolution - Scotland, Wales and Northern Ireland, and many local councils in England have opted for a different response to the Government’s release of lockdown.

Tourism 118

Tourism Fashion Retail Travel 118

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 29, 2016

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the research we conducted with Outsell, 81% of senior marketers said that earned media was more effective than paid media,” says PR Newswire’s Senior Vice President of Marketing Ken Wincko ( @KenWincko ). million people.

Media 75

Media B2C B2B Nonprofit 75

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. Social Media Marketing. The use of social media marketing is crucial to a successful brand. Research & Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Advertising is a distant third. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 98

Survey Industry Leadership Study 98

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. The earned media landscape is rapidly changing and we have made a commitment to our clients to be on the leading edge of that change.”. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage.

Software 126

Software Case Study Advertising Advertising 126

Bianchi Biz Blog

APRIL 29, 2024

Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market. This includes print newspapers, digital news sites, television, and radio stations. Bilingual Communication: Bilingual (English and Chinese) communication is a norm.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

JULY 20, 2015

Although a very different initiative and experience, I couldn’t help but compare and contrast the lack of gender and ethnic diversity, access to speak (with resulting profile) at comparable “ juried ” public relations and social media conferences and events. But it’s not all word of mouth. Valuing volunteers.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. They could print the same number of words on fewer sheets and thus avoid the tax.

Marketing 111

Marketing Google Newspapers Print 111

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. Government. At the same time, 40 or less percent of people globally trust the media.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook. Local news has faced an assault on two fronts.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The audience for regional news has shifted to social media, notably Facebook. Local news has faced an assault on two fronts.

Local 59

Local Report Newspapers Government 59

Sword and the Script

AUGUST 2, 2016

I have had a lot of exposure to the government side of public affairs. 3) In a recent conversation we had on Twitter , you noted digital media is blurring the lines between earned and paid media. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

FEBRUARY 17, 2016

As our impossibly divided nation chooses sides in the battle over whether President Obama has the Constitutional right to nominate a replacement for Justice Scalia (hint: he does), more bad news keeps coming about the future sustainability of newspapers: Gannett’s revenue falls on continued declines in advertising sales and circulation https://t.co/NYn5Ip6w2f

Newspapers 28

Newspapers Print Government Journalism 28