Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

FEBRUARY 13, 2023

Interestingly, Affleck had been spotted at the location in January, presumably filming the commercial, and this may even have served to build anticipation for the spot when it eventually aired, even though it was not confirmed at the time why he was there. "Premature Electrification" ad is your Super Bowl ad winner.

Film 147

Film Social Media Mobile Brand 147

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. Blue Fountain Media found that 90 percent of marketers claimed that social media generated immense exposure for their company, and that’s only one of its many advantages.

SEO 102

SEO Film Advertising Advertising 102

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

Mindful Marketing

OCTOBER 9, 2022

An errant slider didn’t fly through their screens; rather, they were beaned by a very unconventional advertising curve. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. A veteran marketer and an up-and-coming rookie argue the call.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 6, 2023

inform audiences, promo film, personal connection, next company event. Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film]. Anything can be stopped by pressing a button if they really wanted to.”

Fashion 60

Fashion Film Newspapers Advertising 60

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

Stephen Waddington

NOVEMBER 6, 2019

A similar approach applies to blogs and social media. Social media and blogs updating the public with essential information may continue. Films, videos and photographs from Government libraries should not be made available to political parties. Check the policy documents listed below for full guidance.

Resources 62

Resources Communications Government Policies 62

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media.

Film 60

Film Television YouTube Video 60

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. She is said to blame ITV bosses for not setting the story straight earlier in the day after the visit began to attract a furious reaction on social media.

Crisis 60

Crisis Comparison Reputation Film 60

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The result was a powerful social media response along with plenty of hype for the cars. The IHOP Name Change. Determine the Best Way to Get Your Message Out There.

Measurement 149

Measurement Education Social Media Film 149

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. That's why I think artificial intelligence is currently building on what we got from social media.

Radio 59

Radio Ethics How To Writing 59

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54

Media Newspapers Journalism Video 54

Mindful Marketing

APRIL 23, 2022

Camera crews are filming them the entire time, so in some sense they’re safer during shooting than they may be any other day. This potential may be even more of a concern in today’s social media infatuated society. Interestingly, Netflix is now looking to incorporate advertising. if they live that long!

Television 79

Television Film Video Company 79

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content.

Film 60

Film Print Creativity Internal 60

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Polaris

DECEMBER 14, 2014

This eye-opening book examines the underbelly of the media world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. You’ll never look at media in the same way. Most useful offline resource: Social Media Explained, by Mark Schaefer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

NOVEMBER 6, 2015

Want to become an innovator on social media? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. The first step is to listen.

Video 120

Video Trends YouTube Television 120

PRSay

JUNE 6, 2017

What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? Amy Jacques is the managing editor of publications for PRSA.

Wireless 102

Wireless Storytelling Radio Analysis 102

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. 20-second trailer for Universal’s upcoming film , “Ouija.” Now, it’s all about snapping. Watch the branded Live Story or Discover ad, or don’t. Use the sponsored Geofilter or skip it.

Brand 48

Brand Branding Marketing Mobile 48

Norton's Notes

AUGUST 19, 2015

I remember holding one of the first mummy blogger events ever in the UK, the top 20 bloggers had never actually met each other in the real world and our special film premier event for a new BBC children’s TV show gave them an opportunity to finally meet the people they had been commenting with and against.

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

APRIL 19, 2016

The time and effort for the news crew put into setup and film the interview lasted hours. Proven to get More Out of Media Relations. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”.

Film 60

Film Advertising Advertising Consumer 60

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Last summer Brown worked at Heart O’ the Hills Camp for Girls in Texas overseeing social media accounts and recruiting participants for the camp.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

DECEMBER 21, 2023

It’s “media” as in “media buyers.” Influencer media kits typically include information about how well-suited their platforms would be to advertisers (i.e., media buyers). They contain information about their content, audience demographics, social media reach, sponsor rates, etc. What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Brainstorm Related Topics. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222