ReimaginePR

JULY 25, 2016

Facebook currently claims 1.09 So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. As someone who believes in the power of storytelling, this platform is high on my radar. As the largest social networking site, it’s no surprise that I’m recommending Facebook.

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Social Media Technology Pinterest How To 120

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Vice President, Marketing Technology. Christopher S.

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Trends Publicity SEO Advertising 161

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Secret Sauce in IT. Sans Sauce.

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How To Wikipedia Engineering Web 194

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

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Banking Marketing Measurement Leadership 199

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. So how can brands build trust?

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Data How To Storytelling Analytics 144

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. brand storytelling and publishing. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

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Report YouTube Privacy Web 81

The Resolution Blog

OCTOBER 15, 2019

Made In, Made For Vancouver Location: Canada Brand: Facebook Facebook recently held an event for small marketers in Vancouver. Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Key Takeaway?—?look

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PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. This is a good fit if you’re looking to master content technology and strategy in 2020.

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Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Advertising Week. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. With the emergence of digital content platforms such as IGTV, TikTok and Facebook Watch, a key focus in 2020 will be on how aspiring marketers can extend their reach. 360 Degree Videos. 360° videos are like no other.

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Video Trends Storytelling YouTube 48

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

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Nonprofit Measurement Analytics Creativity 56

Communications Conversations

MARCH 11, 2015

Facebook is pushing it hard– so hard that video content is completely crushing text, link and photo updates on the platform. YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!). It didn’t solve a problem for users.

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Twitter Marketing Tools Storytelling 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

DECEMBER 11, 2015

Right now Apple owns the device, Google the browser and Facebook the app. Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Facebook is strong on mobile video, but the app isn’t a native visual experience.

Marketing 60

Marketing Mobile Pinterest Analysis 60

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. The speed of technological advancement continues to drive rapid change across many vertical markets. See more details of the case study here.

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Brand Branding Storytelling Healthcare 48

Contently - Strategy

SEPTEMBER 25, 2018

If such big companies like Facebook and Twitter are effectively giving people more visibility for using video, then people are going to start using it in droves. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. Yeah, it’s still increasing.

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Marketing Video Product Launch YouTube 111

Karen Freberg

JUNE 24, 2019

For example, I got to sit in hearing Sheryl Sandberg from Facebook talk about equality in advertising at Facebook Beach. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. It was truly a wonderful professional experience for me.

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Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

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Marketing Content Marketing Data Social Media 196

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology. Money can’t buy respect.

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Publicity Ethics Creativity Travel 40

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

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Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Facebook Insights, Instagram Insights, etc.) When seamlessly intertwined, these two powerful strategies can work in tandem to elevate your brand’s visibility, captivate audiences, and amplify your message like never before.

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Video Publicity Marketing Analytics 88

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

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Data Media Analytics Energy 78

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

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PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Facebook uses facial recognition to recommended who to tag in your photos. It was only a matter of time. Back to Top.

Marketing 53

Marketing Software eBook Technology 53

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. Jeremy Pepper | Communimatic.

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Marketing Content Marketing Crisis Management Data 107

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business.

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Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Advertising, production, and distribution have all fundamentally changed.

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Media Relations Media Print Newspapers 115

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Facebook has been blunt – brands must pay to reach their audience. Facebook’s algorithm exponentially diminishes the organic reach of your content. The influx of technology and the data it yields makes everyone a researcher.

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Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 8) Creativity over productivity. 7: Lou Hoffman.

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Social Media Marketing Media Creativity 96