Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women. How do companies lose valuable customers?

Advertising 295

Advertising Advertising Twitter Consumer 295

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Social media.

Data 78

Data Newspapers Analytics Measurement 78

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums. Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. Ad spending on social media has shot up from Rs.94

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Maxim Behar

JANUARY 1, 2022

The communication expert Maxim Behar shares in an interview for Manager magazine what are the most important elements in the PR profession, what role traditional and social media play today, how to use them successfully and what challenges do experts face in Bulgaria. In our business, PR creativity is everything.

Creativity 52

Creativity Ethics Instagram Social Media 52

PR Fuel

MAY 12, 2019

For example, creating quality content on a company’s website, blog, and various social media platforms will only get a business so far. A good PR pro takes that great content and then shares it with traditional news agencies, industry trade magazines, and other publications. That’s where PR comes in! Timeliness.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. to write over 6,000 love letter postcards.

Video 68

Video Mobile Consumer Advertising 68

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. The traditional media remains highly relevant in reaching African Americans. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. African Americans are more connected than the general U.S.

Television 72

Television Education Groups Community 72

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. The most important evolution, of course, was the rise of social media and the idea that anyone and everyone is now a publisher.

Newspapers 120

Newspapers Financial Crisis System 120

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 98

Interviews Publicity Technology Social Media 98

Cision

FEBRUARY 5, 2016

What social media platforms do you find most useful for pitches? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker.

Pitching 120

Pitching Instagram Viral YouTube 120

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Like most consumers, I now find a majority of my news content via social channels.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR in High Definition

SEPTEMBER 24, 2019

The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. News been framed!

Media 54

Media Newspapers Journalism Video 54

PR Breakfast Club

MAY 12, 2014

The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. According to the spirits lobby DISCUS , “Beverage alcohol advertising and marketing materials should not contain any curative or therapeutic claim except as permitted by law.”

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

OCTOBER 14, 2016

Do you use social media like Twitter or Facebook to gather leads and story ideas? I try to be easy to find and contact so if social pitching works for you, have at it. I need to deliver compelling stories that get clicks, views, butts in seats (at conferences) and advertisers. Blue Apron, not smart fridges.

Pitching 120

Pitching Telecommunications Trends Technology 120

Masters in Communications

OCTOBER 30, 2018

A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Ishmael's Corner

JANUARY 27, 2015

White House Advances Owned Media. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Fortune Magazine Gets into the “PR” Business. Facebook, a News Media Platform.

Industry 60

Industry Storytelling Journalism Corporate 60

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Your next step is to hit the Internet and begin researching media outlets whose target audience matches yours. Create a big spreadsheet for your media contact list.

How To 52

How To Writing Guidelines Television 52

PR in High Definition

OCTOBER 19, 2017

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. Above all, when you’re dealing with a machine crisis, the most important thing is to think like a human. [1] 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 52

Mobile Media Newspapers Local 52

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. Tell me to “like” a brand on Facebook in order to get a free burrito from your chain restaurant; I’m there, no questions asked. For instance, QR codes on advertisements in subways stations where there’s not an Internet connection.

B2C 105

B2C Advertising Advertising Mobile 105

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. ” If you meet a backpacker and you tell them about the Curtis Raft and the Flyweight FlytePacker, you earn a bit of what Berger describes as “social currency.”

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Like most consumers, I now find a majority of my news content via social channels.

Mobile 40

Mobile Media Newspapers Local 40

PR Conversations

JANUARY 29, 2016

These short statements intended for promotion through social media, would hardly qualify as aphorisms, let alone stand the test of time and become memorable quotes. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. I was asking what is this? We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

APRIL 17, 2013

Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. It’s harder and harder for local papers to survive in today’s media climate. Update your Facebook Pages and ask users for their feedback on stories.

Brand 52

Brand Branding Media Local 52

Bad Pitch Blog

SEPTEMBER 10, 2009

Both Bad Pitch Blog and HARO take a new, unconventional approach to achieving better media relations at all costs. RLM has been hard at work in making HARO a household name – securing coverage within the first 10 days of the relationship in Forbes magazine and online publication AllBusiness. Take Facebook, where HARO was created.

Publicity 40

Publicity Pitching Web Facebook 40

Waxing UnLyrical

JANUARY 13, 2011

I always referred to it as something like “a website with dynamic content and social media capabilities.” Get Shareaholic test Filed under Public Relations , Shanan Sorochynski , Social Media | Tags: blogging , higher ed , post-secondary , Social Media , university | Comments (13) Site settings comment help?

Blogging 68

Blogging How To Print Facebook 68

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78