PR 20/20

JULY 6, 2020

A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

Training 72

Training How To Course Software 72

David PR Group

JANUARY 4, 2016

I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. Did most of them come from advertising? Advertising on industry websites or e-mail newsletters and retargeting ads. Track web traffic from e-blasts, blog posts and social media mentions.

Strategy 40

Strategy Communications Real Estate Insurance 40

Karen Freberg

MARCH 24, 2020

In high school, I was able to create my own personal website and share my story and who I was as a person who was competing in track and field for coaches and others to follow along on the world wide web. We have a lot of resources, exercises, activities, case studies, and stories to share. What is featured in the book?

Case Study 60

Case Study Creativity Study Course 60

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ His byline, for a wide range of publications, will surface in the first couple pages of a Google search.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Bad Pitch Blog

MAY 23, 2007

A new Web site? I write from the corporate side, in-store marketing, promotions, advertising, financial results. In this case, the exercise would help the sender realize a business news outlet would not be interested in a product-driven lifestyle feature. But please, please, no more "story ideas." Leads on a new product?

Pitching 40

Pitching Construction Exercises Retail 40

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. it can exercise some control over who chooses to write about and how they portray the brand.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Shift Communications

OCTOBER 14, 2016

executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. To combat issues with sentiment and inaccurate data, SHIFT recommends tracking metrics in five key areas of your business – search, social media, paid advertising, owned content and earned media.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. This works for press releases too and if you do not see referral traffic from your press releases in your web analytics – it’s time to switch services or reevaluate the quality of your releases. by Frank Strong.

Measurement 118

Measurement Analytics Tools SEO 118

Buzzstream

FEBRUARY 9, 2024

California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. Search the web for similar topics to your link to find link insertion targets. Successful Examples: LendEdu This guide from Lendedu has over 75 LRDs, many from resource pages like these.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

SEPTEMBER 2, 2014

Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists , and ubiquity on the web – one that stands out for me is his approach-ability. I started in Apple’s Marcom in a coordinator role doing brochures, tradeshows, direct mail, advertising, budgeting, and working with PR.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stephen Waddington

FEBRUARY 12, 2019

This is an increasingly competitive space as other disciplines such as advertising, digital and creative all vie for budget and work. The social web is often described as the largest market research exercise that no one ever commissioned. PR practitioners have an opportunity to assert their role within organisations.

Publicity 79

Publicity Community Pinterest Reputation 79

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. It is a challenge to keep up. Where do you start?

How To 60

How To Software System Employee 60

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies.

Agency 40

Agency Report Training Leadership 40

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164