Advertising Exercises Interviews Web 
Sword and the Script
JULY 20, 2021
The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Paid advertising.
Sword and the Script
AUGUST 14, 2018
The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 10 Fundamentals for Successful B2B Media Interviews.
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Waxing UnLyrical
JUNE 13, 2016
PR Measurement and Evaluation – an interview with Richard Bagnall. The Measurement Life: An Interview with Jim Macnamara. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.
Sword and the Script
JANUARY 3, 2017
As it is on the web, our paths have crisscrossed occasionally over the years. Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles.
Bad Pitch Blog
MAY 23, 2007
A new Web site? The worst part is when I get one of these story ideas, and I think it was just part of a mass email, then I get two or three “follow-up” emails/phone calls asking whether I “liked” the idea or worse, “when should I set up the interview?” But please, please, no more "story ideas." Leads on a new product? Please help.
Sword and the Script
JUNE 26, 2018
That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.
5W PR
JULY 15, 2020
Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).
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