ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

FEBRUARY 4, 2020

Golin’s News section shares recent announcements, expert insights and employee perspectives. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Their blog covers topics from PR tips, company culture, social media and more. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. How are its employees treated? There are a few things that PR-driven storytelling does that will never be mechanized or automated. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling.

Video 149

Video Case Study Agriculture B2B 149

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 147

Employee Print Writing Survey 147

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling. You aren’t the only one competing for your audience’s attention.

Employee 120

Employee Storytelling Content Marketing Leadership 120

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Facebook Insights, Instagram Insights, etc.)

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Also see PR and Storytelling; Off Script No. Honesty and transparency trumps all.

Social Media 90

Social Media Marketing Media Creativity 90

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. Creative employee communications. Meeting buyers where they congregate.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Then set them on the path for promotion just as you would any White employee with great potential. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2016

There’s ongoing coverage about the candidates themselves, but then there’s the spin, counterspin, punditry, analysis, and back-and-forth around each campaign’s communications and media strategy. Earned media beats paid advertising. As PR people we knew this, of course. Seize the bandwagon effect.

Policies 120

Policies Storytelling Data Advertising 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

The teens used their social media skills and journalistic savvy to quickly raise funds for future events, plan out media-oriented appearances and demonstrations, and offer an updated story for journalists and news crews. A professional PR and social media team couldn’t have planned it better.

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Presspage

MARCH 13, 2018

In January, the social media platform announced it was making branded posts less prominent in users’ news feeds, dramatically decreasing organizations’ already struggling reach. Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic.

Facebook 113

Facebook Social Media Analytics Blogging 113

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. It’s a common understanding that storytelling is an effective way to share ideas. How did we discover Pump It Up? The preschool grapevine.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. We often try to divide each discipline with the age-old owned, earned and paid media – but now we live in a ‘converged’ media landscape.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” This eye-opening book examines the underbelly of the media world.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 14) Tips for social media differentiation. “I

Marketing 101

Marketing Content Marketing Crisis Management Data 101