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Are employee social media advocacy programs really working?

Communications Conversations

One of the questions I’ve heard the most from friends, clients and prospects over the last 6 months or so is: How should I set up a successful employee advocacy program? From a certain perspective, it makes sense why more companies are taking a closer look at Employee Advocacy Programs in 2022. Or, these kinds of posts.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

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Our Recent Favourite PR and Social Media Campaigns

Prohibition

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit.

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5 Brands Share What’s Working in Social Media Marketing

Cision

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Employee Advocacy.

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How to Tell Your Company’s Innovation Story

Stern + Associates

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

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Building a perfect pitch? The story is in the data

Onclusive

This means that you’ll want to identify which journalists, influencers and publications are having the biggest influence on your business – driving the most website traffic, social media engagement, brand interactions, and revenue. One way to do that is to use smart technology to help you out. Earning their attention.

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