Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 149

Survey Software B2B Pitching 149

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. AI-assisted pitches. “AI

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”.

Communications 124

Communications Crisis Internal International 124

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . 61% of reporters prefer pitches in the morning, 30% in the afternoon, and 9% in the evening.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. What advice do you have for PR people that want to pitch you? I think the most important thing is to keep pitches simple but most importantly relevant.

Meeting 73

Meeting Automotive Engineering Journalism 73

Sword and the Script

APRIL 11, 2023

The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text. That’s the whole point of advertising: control and visibility. million newsletters.

Software 78

Software Company Pitching Training 78

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. First, we pitched local restaurant/brewery reporters to showcase the company’s unique culture and highlight their brewery experience, resulting in two full-page features in key local business publications.

Case Study 28

Case Study Advertising Advertising Media Relations 28

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? First off, you don’t have in-house marketing, advertising, PR or social capacity because it’s cheaper … but because it’s better. We can do a better job for less money. Reduce your fixed costs.

Agency 88

Agency B2B Internal International 88

Sword and the Script

FEBRUARY 2, 2021

This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. However, they are a sizable company with 1,000 or so employees. The company also added AI-assisted ad filtering. click image for higher resolution).

Software 122

Software Technology Advertising Advertising 122

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 17, 2023

Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics. In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Products: contact management, email distribution, pitch analytics.

Technology 94

Technology Software Resources Pitching 94

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Show up Different As story tellers we often find ourselves carving a very unique pitch to grab the attention of a journalist or reporter.

Corporate 274

Corporate Leadership Advertising Advertising 274

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work.

Case Study 136

Case Study B2B Conference Industry 136

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Many times we do ‘much of the same’ in our marketing campaigns. Try to break out of the clutter by being bold and innovative. Want more media coverage for your brand?

B2B 120

B2B Marketing Content Marketing Technology 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. You can connect with him on Twitter , LinkedIn , or elsewhere.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. .” Who, me, a publicist? Neither would describe my role.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. Creative employee communications. Justin Goldstein | Press Record Communications.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. We will apply rigor to outcomes measurement. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 74

Corporate Communications Survey Employee 74

MaccaPR

MAY 3, 2019

How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all.

Company 113

Company Interviews Print Pitching 113

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. That doesn’t work anymore – and will work less and less going forward. PS: this is the year of the message board ! You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Shift Communications

FEBRUARY 9, 2015

Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Now that the pendulum has swung to employees using the network to source candidates (or possibly switch jobs), marketers will enjoy more fruitful marketing potential on the platform.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 190

Marketing Content Marketing Data Social Media 190