Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81

B2B Social Media Company Marketing 81

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. Or you could leverage other people’s groups on LinkedIn and Facebook.

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched.

Social Media 120

Social Media Technology Pinterest How To 120

5W PR

DECEMBER 26, 2022

Of all the social media platforms, TikTok has been the platform to hit 1 billion users the fastest, in the span of only five years since its inception (compared to Facebook and YouTube which both took around 8 years or more). It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022).

Marketing 88

Marketing YouTube Advertising Advertising 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. Facebook Branded Content Updates. More via Facebook. More via Facebook. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

PR in High Definition

JULY 31, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. The android app was downloaded nearly 18,000 times in the first week alone. The Telegraph has the full story.

Advertising 87

Advertising Advertising Policies YouTube 87

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. So make sure you take advantage of any media that you get.

Media 130

Media YouTube Video Interviews 130

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

Deirdre Breakenridge

MAY 24, 2016

From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. Podcast measurement is easy because you can go by the numbers.

Energy 190

Energy Mobile Community Measurement 190

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Have you heard of Facebook Lead Ads? Plain and simple, Facebook Lead Ads allow you to generate leads without taking users away from Facebook. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

PR in High Definition

JULY 23, 2020

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. The android app was downloaded nearly 18,000 times in the first week alone. The Telegraph has the full story.

Advertising 48

Advertising Advertising Policies YouTube 48

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Don’t cut corners.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” She asked for my input on an email she was sending to a new writer at a top-tier national paper.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Cision

NOVEMBER 1, 2016

My boss only wants media placements. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. Wouldn’t you MUCH rather be able to lay claim to sales conversions than just media impressions or, worse, advertising equivalencies?

How To 120

How To Software Analytics Google 120

Shift Communications

APRIL 9, 2015

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. The next day, I get served this ad on Facebook: No, Nordstrom. As background, I live in Boston, MA.

Advertising 60

Advertising Advertising Facebook Groups 60

Sword and the Script

MAY 11, 2019

Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources. Traffic from earned media was 56% more likely to complete a goal (i.e. registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

Stephen Waddington

MARCH 20, 2019

Paying to play Collaborations are the most lucrative form of brand partnership and typically involve multiple blog posts and social media posts. Blogs are a highly trusted form of media. They typically have small audiences compared with mainstream media but are highly personal. Download the full report here.

Blogging 76

Blogging Fashion Survey Instagram 76

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel. The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%).

Study 78

Study Marketing Brand Branding 78

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. And we see advertisers telling stories in new and interesting ways.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Want to know what type of content earns the most shares on social media? Facebook, Twitter and most other social networks offer a wealth of free analytics.

Data 145

Data How To Storytelling Analytics 145

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Prohibition

DECEMBER 30, 2018

On top of this, LinkedIn is the most-used social media platform amongst Fortune 500 companies , making it the go-to site to target businesses and professionals. It’s unsurprising then, that according to HubSpot , LinkedIn is 277% more effective at lead generation than Facebook and Twitter.

LinkedIn 67

LinkedIn B2B How To Marketing 67

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. According to NPR, downloads of podcasts were up 41% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR Fuel

MAY 12, 2019

For example, creating quality content on a company’s website, blog, and various social media platforms will only get a business so far. In creating a hybrid approach between content marketing and PR, companies see a bigger return on their advertising dollars. That’s where PR comes in! So how can content marketers embrace PR?

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). PR Strategy: Paid Media Tactics for Earning Media. _.

Pitching 60

Pitching eBook Advertising Advertising 60

ReimaginePR

OCTOBER 3, 2016

They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. Pay for promotion on Facebook and Instagram. Over to You.

eBook 219

eBook How To Writing Community 219

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

MARCH 24, 2015

For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In fact, tracking studies are typically more expensive to implement than most media relations programs.

Measurement 100

Measurement Advertising Advertising eBook 100