Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. reading and traveling.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. If there’s enough interest in the topic, I may run a Twitter chat. Defending your Social Influence.

Social Media 174

Social Media Marketing Media Facebook 174

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Follow me on Twitter. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

OCTOBER 16, 2015

So the growth is not coming from more companies using digital and social – they’re allocating more of their budget to digital. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). The digital PR agency has a bright future. Follow me on Twitter.

Industry 100

Industry Digital PR Training Agency 100

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social advertising is a skill PR and marketing pros need to master. Follow me on Twitter. Connect on LinkedIn.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

JULY 10, 2014

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. Follow me on Twitter @sallyfalkow.

Facebook 171

Facebook Advertising Advertising Digital PR 171

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Follow me on Twitter. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Follow me on Twitter. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

“This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. Follow me on Twitter. Digital PR on Facebook.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs. Me included.

Digital PR 45

Digital PR Trends Training Media Training 45

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Strategy 244

Strategy How To Media Measurement 244

5W PR

SEPTEMBER 13, 2022

Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads. Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform.

Trends 78

Trends Pinterest Product Launch Instagram 78

Prohibition

MARCH 29, 2021

Twitter announces two huge new updates – ‘Super Follow’ and ‘Communities’ Twitter is launching a ‘Super Follow’ feature that will allows users to charge followers for exclusive additional content. Facebook and Twitter reportedly work on Clubhouse copycat.

Social Media 62

Social Media Trends Media Instagram 62

Rock the Status Quo

JANUARY 1, 2015

Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Understand their goals – is it a product review professional looking for advertising revenue, so viewership and traffic are their most important goals? Digital PR' Wouldn’t it be fun?

Brand 100

Brand Branding YouTube Social Media 100

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Lose the vanity metrics.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JUNE 22, 2015

Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. Follow us on Twitter. Get our Digital PR Tips Newsletter. AUTODESK PIXLR (Android).

Google 100

Google Tools Print Software 100

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. Many reporters are on Twitter and LinkedIn.

Small Business 213

Small Business Fashion Groups Local 213

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Build a social media following. Make money. Make your product better than the rest.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Build a social media following. Make money. Make your product better than the rest.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 40

How To Engineering Content Marketing Advertising 40

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

APRIL 13, 2016

Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Frederik Vincx

DECEMBER 11, 2015

Twitter paid amplification? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. For example, “blogger outreach” is a high level task and “following a blogger on Twitter” isn’t. A while ago, I visited a top PR agency in London.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Follow me on Twitter.

Trends 100

Trends Skype Digital PR Guidelines 100