Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. A reputational crisis can happen to any business of any size. An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact.

Insurance 97

Insurance Insurance Exercises Reputation 97

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. They include a contingency or crisis plan. Fewer, clearer objectives always beat vague or sweeping ones. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Actual and perceived crisis 24/7. “A Crisis after crisis. Crisis interrupted.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Users can track and share media mentions on the go.

Reddit 179

Reddit Software B2B Technology 179

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. The company calls this Cision Activation.

Publicity 93

Publicity Media Advertising Advertising 93

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 77

Publicity Meeting Policies Employee 77

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Anonymous User in Marketing and Advertising “Simple UI; easy to use. Very rapid capturing of recently published content – faster than others in my experience.

Leadership 78

Leadership Software Customer Service Small Business 78

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 29, 2018

Your message doesn’t measure up. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. An experienced PR team will manage expectations by outlining tangible deliverables and measurable goals at the outset.

Apparel 160

Apparel Construction Agency Interviews 160

Reputation Us

JUNE 24, 2020

We started advertising our ransomware protective services. Their days had been diverted from “business as usual” to crisis management. If you’ve put strong efforts into staff training and other preventative measures, you might avoid it. But, even then, preventative measures are not enough. ” It didn’t take long.

Insurance 78

Insurance Insurance Crisis Management System 78

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Study 94

Study Marketing Survey SEO 94

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As we’re all learning, there is no playbook for the crisis we are facing. BL: How has coronavirus been similar/different to a normal crisis situation? How do you approach that differently?

Data 148

Data Public Affairs Crisis Analytics 148

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Today it is unrivaled as a digital advertising platform. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen. He followed the familiar pattern of Facebook-in-crisis-response mode, including a soberly scripted video that addressed the situation on Facebook Live.

Facebook 157

Facebook Reputation Mobile Privacy 157

Stephen Waddington

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. It continues with work to counter misinformation, address conflict around the world, and tackle the climate crisis. It is conflated with advertising and promotions.

Publicity 78

Publicity Study Public Affairs Government 78

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. A new era of crisis communication is upon us. What’s driven the convergence of PR + marketing + advertising? During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. 71% trust a business with “products/services are effective/work as advertised.”. 88% will buy more from a business. Do you know what’s not on the list?

Brand 109

Brand Branding Survey Customer Service 109

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Like any other brand on the market, it must be advertised to the right audience to be a success. This is exactly what public relations is all about. PR campaigns aim to maintain a favorable image in the eyes of the public.

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

5W PR

MARCH 19, 2020

However, to ensure that a campaign is truly effective, all of the tactics must be monitored, measured and evaluated, which is usually done by monitoring the opinions of the public. There are several different techniques that can be used to measure these numbers, and all of them are slightly different and employ different rules.

Publicity 97

Publicity Survey Measurement Groups 97

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Have you ever had to deal with a major brand crisis? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. How can all of this be measured and analyzed? The problem might not be where, when or how content is presented, but rather the content topics themselves. The Solution. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. Do you know how to measure your social ROI?

Newspapers 120

Newspapers Financial Crisis System 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Measure and benchmark the results of your campaign based on your goal. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. It’s not just about content, or search, or conferences, or advertising, or a webinar, etc.

Corporate 79

Corporate Communications Survey Employee 79

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising.

Social Media 120

Social Media Facebook Print Advertising 120

PR Conversations

OCTOBER 27, 2023

media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations. What is being taught in MBA and executive education courses about the difference between brand, reputation, and the measurement of relationships with stakeholders?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Wadds Inc.

JULY 16, 2022

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it did throughout the crisis. It continues with work to counter misinformation, address conflict around the world, and tackle the climate crisis. It is conflated with advertising and promotions.

Publicity 52

Publicity Study Public Affairs Government 52

Prohibition

MAY 15, 2020

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?

Crisis 71

Crisis Government Social Media Reputation 71

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Analyze goals and key performance indicators (KPIs) that helped measure success. Did they improve brand image and awareness?

Agency 75

Agency Analysis Social Media Advertising 75