ImPRessions - Crenshaw Communications

JULY 10, 2020

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The NewsWorthy . For Immediate Release.

Sports 332

Sports Radio Retail Advertising 332

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. How did they meet?

Financial 52

Financial Social Media Banking Media 52

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, CEO & Co-founder, NewsWhip.

Advertising 131

Advertising Advertising Data Reputation 131

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85

5W PR

AUGUST 26, 2019

The uphill climb that is obtaining genuine engagement on social media can quickly become tiresome for even the most seasoned marketing professionals. As social media platforms continuously make reaching customers organically more and more difficult, marketers must think on their feet a bit in order to stay ahead of the curve.

Social Media 83

Social Media Media Video Television 83

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. In addition to content discovery and research, BuzzSumo is my go-to tool to track what’s happening on social media and which influencers have the most pull.

Technology 65

Technology Marketing Tools Google 65

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The late monarch herself was no slouch when it came to technology , conducting meetings by Zoom during Covid and later when she was no longer well enough to attend in person.

Social Media 60

Social Media Interviews Media YouTube 60

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. It involves selecting the best advertising and communication channels. What is media buying?

Media 78

Media Advertising Advertising Analysis 78

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Additional considerations include, catering, hire a photographer, sharing photos on social media in real time.

Resources 77

Resources Creativity Publicity Local 77

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.).

Corporate 100

Corporate Digital PR Social Media Study 100

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. They want real.

Video 113

Video Guidelines Advertising Advertising 113

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. Moore Kingston Smith has published an advisory note on R&D tax relief for the media sector.

Agency 171

Agency Enterprise Software Financial 171

Deirdre Breakenridge

NOVEMBER 11, 2019

Have customers mentioned your podcast on social media, in blog posts, or through referrals? Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you.

Community 206

Community Nonprofit Conference Social Media 206

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The survey polled, 2,400 senior managers (U.S.)

Survey 100

Survey Trends Marketing Creativity 100

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Leadership 199

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. As I am preparing for the upcoming spring semester where I will be teaching my social media class ( #Freberg18 ), I know I will be incorporating a lot of these different tools in assignments, lectures, and class activities.

Instagram 40

Instagram Social Media Media Exercises 40

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. But the announcement brought jeers on social media because no one thought Shake Shack was sincere.

Brand 284

Brand Branding Small Business Retail 284