PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? Here are your tips from the pros!

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. Additionally, PR teams need to get creative about staying top-of-mind with analysts. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #4: PR is just advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Competitors.

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

PR Fuel

NOVEMBER 24, 2020

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. Public relations is the key to developing and maintaining a good front-end appearance and relationship with your clients. What is Public Relations?

Publicity 52

Publicity SEO Advertising Advertising 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. But writing up award entries can be expensive and time-consuming. Strong creatives seem to always generate discussion among judges, too.” What’s not to like?

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches. Anyone can get publicity! So that is this week’s Free Publicity Friday PR tip.

Pitching 130

Pitching Television Trends YouTube 130

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

ISEBOX

NOVEMBER 30, 2015

I’ve had the opportunity to work with dozens of public relations and communications professionals, as a client and partner. Most of them are impressive, hardworking and creative. Pikers write press releases about a new executive hire or a product color change. I’m not quite sure how they manage so many tasks.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

MARCH 24, 2022

Drew Timme has captured media and public interest from his recent partnership with Dollar Shave Club, but other players from the men’s and women’s basketball teams are catching the eyes of brands during this year’s tournament. Media and Public interest to March Madness and NIL deals. What defines the most well-rested players?

Brand 148

Brand Branding Instagram Sports 148

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Like our peers in the advertising industry, we share that same goal of making our clients appear successful, exciting and relevant.

Publicity 63

Publicity Construction Agency Advertising 63

5W PR

SEPTEMBER 8, 2019

Spending time in this type of customer’s shoes, so to speak, can help illuminate new ideas for a brand to spark the creative process. Do any popular email newsletters within your company’s niche have openings for advertisements? Other users may utilize public transportation to get to and from their place of work each day.

Transportation 74

Transportation Advertising Advertising Consumer 74

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. –Advertising will be more engaging. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” ” Neville G. Provide information, but do the work.”

System 78

System Technology Banking Community 78

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness.

Study 139

Study Media Relations Media Measurement 139

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Be sure to use the expertise of a creative team , or your content could suffer. Image courtesy of ABC.

Communications 161

Communications Storytelling Film Training 161

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Myth #2: PR is free advertising. Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”.

Employee 148

Employee Print Writing Survey 148

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Maxim Behar

JANUARY 1, 2022

What does a good creative message mean from the point of view of your business? In our business, PR creativity is everything. We tried to be correct and creative. This is the relatively rapid merger of the three main businesses in the field of public communications - advertising, PR and digital services.

Creativity 52

Creativity Ethics Instagram Social Media 52

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60