NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond. AdExchanger Social Distancing With Friends.

Marketing 204

Marketing Advertising Advertising Industry 204

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

AUGUST 17, 2017

Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Instead, aim to provide added value to the industry at large. Avoid sending open-ended questions or passive requests.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

MAY 18, 2023

When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

AUGUST 3, 2023

With three significant social media channels focused on maximising the use of vertical video, content captured in a horizontal format (as seen mostly on Twitter) will continue to decline across the industry. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. It takes time to build a brand, a voice, etc.

Social Media 174

Social Media Media Analytics Data 174

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. How to Improve Your Press Release Best Practices with Storytelling.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. However, remember that AI should not replace human-written content and creativity. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. Creators are (as in their name) creative. We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Create open-ended briefs.

Strategy 97

Strategy Marketing Guidelines Creativity 97

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts.

Local 109

Local Crisis Management Internal International 109

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. This is where PR really thrives.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Sandra is also active in the communications industry and professional community. Discuss your approach to content?

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

DECEMBER 6, 2015

Sign up for our email newsletter to stay on top of all the latest industry trends! Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience.

Google 120

Google Advertising Advertising Film 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Look to industry leaders. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Brand Branding Fashion 120

Prohibition

DECEMBER 13, 2022

Creativity and relevance are key, the media landscape is saturated with thousands of brands trying to compete with each other in the same space and journalists receive hundreds of stories each day. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. Key Takeaway?—?Don’t Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. To maintain credibility, you must be able to call BS when there’s BS and use impartial and critical observations of the industry, and celebrate when it’s done right.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

DECEMBER 15, 2021

The PR industry congratulates itself for banishing AVE from awards. UK industrial growth - Build Back Better is the Government’s strategic plan to support economic growth through investment in infrastructure, skills, and innovation. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Based on what I’ve seen, TikTok may not be right for every B2B brand, but if they’re looking for some new and creative opportunities that just make sense , here’s how they can join the platform without ruining it.

B2B 111

B2B Brand Branding B2C 111

The Hoffman Agency

AUGUST 1, 2019

That’s why I was delighted to see that the UK’s public relations industry body, the PRCA, was putting on an event about the blending of PR and Marketing. This is by no means the fault of the PRCA — the event was wonderfully curated — but suggests an apathy within the UK’s PR industry to embrace the new marketing landscape.

Storytelling 34

Storytelling Creativity Agency Industry 34

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

Cision

JANUARY 6, 2017

That is how we created the three pillars of storytelling, country building and club making. AW: One of the great things about our book and approach is that after many projects and big home runs, we have realized that our process and strategy of building winning brands works across all industries.

Retail 225

Retail Consumer Brand Branding 225

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60