Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. It’s a question of ethics. He wrote a post to the effect – Native advertising and advertorials: Apples and not-quite-apples – that provided much to consider.

Advertising 60

Advertising Advertising Ethics Journalism 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. In a crisis, ethics has to be a top consideration. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years.

Education 107

Education Course Nonprofit Resources 107

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Critical Mention

JUNE 22, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Article I, Section 8, gives Congress the power “to promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.” Understanding the ethics of sharing. Look to technology to understand why.

Film 60

Film Print Creativity Internal 60

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Working with the Advertising Machines . Does your B2B PR machine bring creative ideas? In the creative domain, humans still dominate. He writes: “Drawing is like talking, except you use shapes instead of words.”.

Marketing 60

Marketing Creativity B2B Ethics 60

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. You can be an ethical and persuasive PR pro or marketer without selling your soul. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

JULY 24, 2018

The Aesthetics of Text: Writing Readable Blog Posts. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim. You need digital advertising for PPC and social ads. You need creatives to bring flair and polish. This is How the Sorry State of Media Relations Ends.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. So, it shouldn’t be surprising that a marketer would write an article asking when it’s okay to swear in an ad. In short: Profanity-laced promotion is not sustainable.

Marketing 100

Marketing Healthcare Study Advertising 100

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Ah, much better.

Digital PR 62

Digital PR Report How To Pitching 62

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Crisis Energy 161

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 96

Privacy Google Advertising Advertising 96

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. million people , or more than a third of the U.S.

Ethics 65

Ethics Privacy Radio Sports 65

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats.

Print 52

Print Writing Creativity Ethics 52

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there. it's completely different.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115