Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. Saves you time and you’ll be able to test creative well this way. Use pull quotes, if you want.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. leadership team members and their degrees: Nick Caton, U.S. on advertising. billion in the U.S.

Education 126

Education Financial Transportation Engineering 126

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. A shift in employee attitudes from an internal campaign? So what was your favorite campaign? A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Konnect Agency

MARCH 31, 2020

Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Our Observations: During social distancing, people are looking for creative ways to make human connections Is there something you can offer that is needed ( a product that is useful TODAY)?

Communications 69

Communications Crisis Communications Crisis Social Media 69

PR in High Definition

APRIL 23, 2020

I was scrolling through social media over the weekend, looking at all the wonderful banana breads and creative projects people have taken on during lockdown. Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week.

Crisis 71

Crisis Communications Airlines Web 71

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. I agree with that so much.

Brand 118

Brand Branding Marketing Facebook 118

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). I’m guessing that the notable space in the Global Leadership Team line up was caused by removing Roberts’ photo. His model of leadership is no longer very appealing. Did they set this up? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). I’m guessing that the notable space in the Global Leadership Team line up was caused by removing Roberts’ photo. His model of leadership is no longer very appealing. Did they set this up? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Presumably it was to talk about his new book – 64 Shots: Leadership in a Crazy World (more on that below). I’m guessing that the notable space in the Global Leadership Team line up was caused by removing Roberts’ photo. His model of leadership is no longer very appealing. Did they set this up? If not, why not?

Interviews 40

Interviews Leadership Groups Advertising 40

Waxing UnLyrical

JULY 15, 2015

There are a number of similarities between the skills that have always been required for effective leadership and those needed to be a successful communications practitioner today: 1. Trust has always been a core leadership skill because people only follow those they trust. This skill has always been a leadership prerequisite.

Communications 40

Communications Leadership Mobile Policies 40

Waxing UnLyrical

JUNE 15, 2015

Intranets Reimagined: What Content Are Your Employees Most Interested In? Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.” Why advertising should remain a key part of your communications mix. ” 2.

Conference 40

Conference Analysis Journalism Employee 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Wells Fargo 's 11 museums across the U.S

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. Last year an advertising spot during the Super Bowl cost $5 million. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. This allows users to distribute thought leadership content through their Facebook account without having to share their personal posts with people that they don’t know. Third-Party Integration.

Facebook 48

Facebook Video Groups Creativity 48

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

JANUARY 31, 2024

Even recently made his debut in the US hip-hop and rap scene with a smashing hit called “PR We Are” which seems to be the first very song written and reached global charts about this so creative business. “ in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PR 20/20

MAY 12, 2016

Historically, marketing agencies have gotten away with reporting relatively meaningless metrics such as impressions, advertising equivalency, and PR value, or relying strictly on qualitative results. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity. Poor Management.

Agency 40

Agency Marketing Financial System 40

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. This client even fed us when we visited their offices (never under-estimate the power of that tactic to melt your agency’s heart).

Agency 0

Agency Advertising Advertising Leadership 0