ImPRessions - Crenshaw Communications

MAY 8, 2017

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was conducted for the ANA by USC Annenberg.

B2B 86

B2B Media Survey Advertising 86

ImPRessions - Crenshaw Communications

JUNE 16, 2016

They may intend to “test” it for a short time, or maybe they liken it to direct marketing or digital advertising. This refers to brand or corporate background information that will help the team tell your story, but it can also mean insight about company politics, corporate changes, or senior management expectations.

Agency 120

Agency Corporate Advertising Advertising 120

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62

PRSay

NOVEMBER 5, 2020

His peers have referred to him as “a true pioneer in public relations.”. He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft. Dalton was a longtime PRSA volunteer and leader, serving as national president in 1990.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

Cision

SEPTEMBER 14, 2016

Outputs refer to the core measures of your programs. Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Once your campaigns have been implemented, you need to track how they perform. Use the framework to identify outputs and outtakes. Did they engage with your content?

Communications 0

Communications Banking Measurement Public Affairs 0

Deirdre Breakenridge

NOVEMBER 16, 2016

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Deirdre Breakenridge: A few years ago, your team coined the term “PRTech” and championed the development of its ecosystem. How has the space changed since then? Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. Pizza Hut tried to adopt just “the Hut” but consumers turned it down cold.

How To 101

How To Viral Advertising Advertising 101

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

Publicity 86

Publicity Survey Enterprise Pitching 86

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. Such archiving of information guarantees that news is visible and available for reference long after its initial release.

Financial 164

Financial Video Consumer Data 164

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. Commit to a regular schedule to read or listen, and take notes so that you can refer back to what you have learned. This also means that they only pay or reimburse you for the skills that they deem will benefit the company. Take a class. Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. Don’t Write Like a (Corporate) Robot. Among the things that people appreciate is brevity and active voice.

Writing 144

Writing Study Viral Consumer 144

Communications Conversations

FEBRUARY 2, 2017

A few key milestones contributed: Facebook moved from a social media platform to a paid advertising platform when it went public a few years ago. Ever since, follower counts on Facebook are completely irrelevant since paid advertising allows you to target content to anyone, anywhere with the right dollar amounts. How did we get here?

Instagram 60

Instagram Advertising Advertising Facebook 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Google Analytics (GA) today refers to this as “sessions.”. GA refers to “unique visitors” as “users.”. How well does your content move? Unique visitors.

B2B 67

B2B Measurement Blogging Community 67

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Doctor Spin

APRIL 4, 2023

In concrete terms: A PR strategy (also commonly referred to as a communications strategy) is a short document or presentation outlining how your organisation is supposed to win two crucial assets in today’s competitive landscape: Attention Trust The Cost of a Poor PR Strategy A poor PR strategy will cost you. corporate cringe ).

Strategy 52

Strategy How To Hotels Analysis 52

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). CASL also imposes personal liability on directors and officers of corporations that violate its requirements. email harvesting) and the advertisement and marketing to Canadians online. By Maanit Zemel.

Policies 195

Policies Crisis Software Examples 195

Maxim Behar

JUNE 15, 2022

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. This is how people in Bulgaria sometimes refer to each other, not by their names, but by their actions. This is enough.” And Baron Daniel Janssen knows this very well.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Maxim Behar

JUNE 15, 2022

In many places today, this word is more than offensive, because the far more corporate "assistant" denounced this old-fashioned position. This is how people in Bulgaria sometimes refer to each other, not by their names, but by their actions. This is enough.” And Baron Daniel Janssen knows this very well.

Chemicals 52

Chemicals Fashion Hotels Corporate 52

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60

Ethics Journalism Banking Media 60

Practical Law Construction

MARCH 9, 2022

Witnesses reported that Mr Foster spoke about the “Foster & Co” brand but did not mention FCCL or any other corporate entity. Although a quotation was produced by Mr Foster with documentary evidence that the intended contracting entity was FCCL, there was no reference to the quotation in any communication between the parties.

Construction 72

Construction Insurance Insurance Meeting 72

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Just like you prioritise the trade media, corporate influencers should be respected and prioritised as part of your campaign activity. In what capacity should you work with a corporate influencer? Plain and simple.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Just like you prioritise the trade media, corporate influencers should be respected and prioritised as part of your campaign activity. In what capacity should you work with a corporate influencer? Plain and simple.

B2B 48

B2B Marketing Strategy Corporate 48

Mindful Marketing

DECEMBER 4, 2022

While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge. I asked each to share his thoughts about celebrities endorsing financial products. He holds the designations of CFA, CFP, and CAIA.

Financial 80

Financial Banking Consumer Ethics 80

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. 2) Media PR salary by organization. Agency $88,000.

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ Paid media refers to any type of media that is paid for, such as advertising.

Interviews 100

Interviews Publicity Technology Social Media 100

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. That includes the guest experience, the environment, advertising and social media.

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. predict podcasting is going to be like corporate blogging: a lot of people will rush to do it, get mired in corporate rules and approvals and die on the vine. 16% on marketing analytics. “As

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JANUARY 5, 2016

There is even a Chrome plugin now that changes every reference to millennial on a web page to ‘snake people’ to drive this point home.”. – PRMoment.com: Ten PR predictions for 2016. The audience kills advertising. Native advertising smack down. “At “The word millennials will finally die a death in 2016.

Banking 60

Banking Marketing Wireless Advertising 60

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48