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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Coach and prepare corporate spokespeople.

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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. Others question if it should be called a profession at all.

Ethics 60
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What is a Public Relations Specialist?

5W PR

You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer. Some of the same duties common in the nonprofit sector often apply to the corporate sector as well. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms.

Publicity 114
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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174
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The State Of Journalism, How It Might Evolve, And How PR Can Help

Mindful Marketing

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

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Public Relations vs Marketing

Doctor Spin

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. They will refer you to their marketing department and ask you to pay for an ad!

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10 Research-Based Tips for Writing Better Content

Cision

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency.

Writing 144