Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: We’re all consumers. What drove the interest in paid media?

B2B 81

B2B Social Media Company Marketing 81

Victorious PR

FEBRUARY 6, 2023

They are the go-between between an organization and their targeted audience or consumers. They can promote you as an authority in your field with high-level thought leadership content. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

Travel 120

Travel Agriculture Tourism Internal 120

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

PRSay

JUNE 6, 2017

And then on the consumer side, what does that mean? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way. It’s the place where the City of New York will put out the advisory to cancel school tomorrow.

Wireless 102

Wireless Storytelling Radio Analysis 102

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Wells Fargo 's 11 museums across the U.S Source: GNP Company).

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

PRSay

SEPTEMBER 9, 2016

Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. Boomers are struggling with the realization that the media content they are consuming is no longer all about them. This once proud cohort of consumers is feeling decidedly overlooked.

Newspapers 60

Newspapers Print Sports Consumer 60

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Trust is an important concept in commerce. Search engines have democratized content.

Study 120

Study Engineering Mobile Crisis 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. A show about communicating with clients, prospects and employees – in person, in print and online. 18) Mike Volpe. The Growth Show. 19) Amber Naslund and Chris Moody.

Social Media 120

Social Media Marketing Pinterest Media 120

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. After all, affecting change is much about leadership and sharing a clear vision.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. The leadership and vision provided by early public relations professionals was squandered.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. It aroused the ire and delight of social media, ripped through the papers and received the inevitable warning from the Advertising Standards Authority, guaranteeing extra story mileage. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225