Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. In the consumer tech space, using CRM and the cloud to create interesting services seems more useful than new gadgets. How do you prefer to receive pitches? Can you be pitched via these channels? Harvey’s career started in the U.S.

Pitching 120

Pitching Trends Telecommunications Technology 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Data literacy is a prerequisite for PR. You’ll find my own prognostication at the very bottom. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% I’m not here to bash advertising or LinkedIn. In other words, pitch a story , not a product. will click it. When done right –. …and

B2B 89

B2B Marketing LinkedIn Content Marketing 89

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. Revenue will follow.

Trends 159

Trends Mobile Advertising Advertising 159

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Konnect Agency

OCTOBER 25, 2023

Public Relations Not Reading the (Industry) Room: It’s tempting to craft pitches that focus solely on your client’s interests, but beware of coming across as spammy or self-serving. Consider what insights or consumer behaviors your client can offer that resonate with the broader context. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. This included commissioning a consumer survey on campus safety which led to broadcast and other coverage.

Communications 253

Communications Data Local Survey 253

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 5, 2019

1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . We do this through a meet-and-greet pitch. In this type of pitch, we introduce the new officer and explain what their new role is at the organization, highlighting their accomplishments in past roles. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Do They Advertise the Price for a Post? This is where it gets a little hazy.

Blogging 62

Blogging Google SEO Writing 62

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Konnect Agency

NOVEMBER 23, 2021

Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive. One of the best things that marketers can do right now is to ensure they own their data. Gone will be the days of sending out hundreds of pitches in hopes that a reporter is working on a related storyline.

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. The article breaks out the data which, ironically, narrows like a funnel. A Data-Driven Answer for B2B].

B2B 68

B2B Marketing Advertising Advertising 68

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. .” Who, me, a publicist? Neither would describe my role. First, the changes in what we do.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Video consumption has changed how organizations interact with their publics — four times as many consumers prefer digestible video content over text – and our data show that PR teams who don’t get their agencies and their clients on board will be behind the curve. We will grow our media relationships.

B2C 120

B2C Measurement Video B2B 120

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns.

Communications 40

Communications Marketing Technology Data 40

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Gather actionable insights from data analysis and focus groups. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 98

Survey Industry Leadership Study 98

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. PR campaigns – and budgets – are similar.

Mobile 48

Mobile Advertising Advertising Pitching 48

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. Data-Driven. The very best influencers work with brands, advertisers, communicators, and agencies to provide data back to their sponsors. For marketers and PR professionals, alignment matters a great deal.

Social Media 60

Social Media Media Data B2C 60

Shift Communications

DECEMBER 23, 2015

Add in another layer of data analysis to determine who not only has a solid following, but active engagement. Once you’ve found your targets and personalized your message, now you’re ready to pitch. Americans are consumed by their phones (I, for one, am guilty as charged). Want to take your research to the next level?

Mobile 60

Mobile Social Media Analysis Strategy 60

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. “As A few months back I took a thorough look at The CMO Survey by Christine Moorman.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Your guide to keyword research Search tools, insight and data can be confusing. We have access to a lot of data! But the big problem is accessing the data. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

NOVEMBER 11, 2017

Indeed, the pendulum seems to have swung that way according to survey data reviewed by Marketing Charts: B2B Marketers Shift Priorities From Generating Leads to Converting Them. Most consumers are unaware that paid influencer posts are ads , according to reporting by Greg Sterling of Marketing Land.

Study 65

Study Marketing B2B Apparel 65