Only 5% of B2B buyers are in market today; but where did that statistic come from?
Sword and the Script
APRIL 30, 2024
He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. I couldn’t agree more. >>>
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