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Top Adtech Conferences For PR Exposure

ImPRessions - Crenshaw Communications

Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. As the conference and awards manager, I am tasked with helping our high-growth tech clients build speakers’ bureaus. Create a leadership positioning.

B2B 334
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

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Conference Recap: AmyK Hutchens on Performance and Productivity

PRSay

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As “Your life is happening one conversation at a time.”. As leaders, we are responsible for the quality of conversations,” she said.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Topically, this event covers a lot of ground.