ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. What did you wish you knew when moving into the profession?

Communications 192

Communications Sports Journalism Fashion 192

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Interested in implementing MMM?

Media 221

Media Measurement Analysis Television 221

The Stalwart Blog

NOVEMBER 10, 2014

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck.

Company 126

Company Marketing Advertising Advertising 126

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They began by choosing three or four television networks and magazines to promote the new products. Interested in implementing MMM?

Media 195

Media Measurement Analysis Television 195

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

JULY 5, 2023

Companies can better connect with their target audience by tailoring marketing efforts to address men’s health concerns directly. For instance, advertisements may focus on maintaining strength, vitality, and performance, which are key concerns for many men. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. (In She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Maxim Behar

APRIL 27, 2021

In my professional background, the immediate association of the term ‘’branding’’ is consistently related to the advertising field. The current practice emphatically shows that over the last 20 years the image of our country was based on two uncertain and quite fragile pillars – TV advertising campaigns and the so called ‘’road shows’’.

Government 52

Government Tourism Advertising Advertising 52

Deirdre Breakenridge

OCTOBER 29, 2018

How do companies lose valuable customers? Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women.

Advertising 295

Advertising Advertising Twitter Consumer 295

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". And for God’s Sake, Podcasts are Not Advertising. We offer both a magazine and a podcast,” says Banham. I know that can be hard for PR people to hear. “We

Company 113

Company Interviews Print Pitching 113

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. A press release informs the media about something newsworthy at your company or organization. Then, put that front-and-center with your company or organization name. With press releases, think who-what-when-where-how.

Writing 67

Writing Company How To Apparel 67

Flack's Revenge

DECEMBER 7, 2020

It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. Your company can innovate in pricing and delivery models. But what is Retsyn? Secret Sauce in IT. Please help if you know!!!

How To 194

How To Wikipedia Engineering Web 194

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Helping Tech Companies Play Bigger.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. I help companies rebalance their business development budgets to add paid social and create a more appropriate investment. Or use your own email list.

B2B 81

B2B Social Media Company Marketing 81

Ishmael's Corner

APRIL 14, 2015

At least that’s what the Japanese food company Nissin seems to be saying with the launch of a new website that pushes the boundaries of owned media. those same people would prefer company. I wonder if Slim Jim fans would enjoy some company. Will Advertising Disappear? Never Eat Ramen Alone Again. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. People will always think an industry they can’t relate to is boring — that’s why only people in the ball bearing industry would likely subscribe to a magazine called Ball Bearings Monthly. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Corporate 274

Corporate Leadership Advertising Advertising 274

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Mindful Marketing

FEBRUARY 12, 2023

There always are ample spots for suds during the big game, but the latest contest was especially inundated with companies selling spirits. Parade Magazine offers those interested in Super Bowl commercials the opportunity to “ watch every ad.” Over the last decade, between 91.6

Advertising 93

Advertising Advertising Television Consumer 93

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring.

Advertising 120

Advertising Advertising Measurement Storytelling 120

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. The market is competitive, with many companies vying for the attention of consumers. Companies also highlight attention to detail, like Rolex and Omega showcasing their watches’ intricate details and quality materials.

Marketing 78

Marketing Radio Print Consumer 78

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. It aligns with what your company—and the people who work there—are most passionate about.

How To 142

How To Content Marketing Banking Advertising 142

Cision

FEBRUARY 5, 2016

Playboy’s March 2016 issue, the magazine’s first of its “PG-13″ remake, became available ( Mercury News ). Nielsen’s clients continued to call for the company to adapt to viewers’ changing habits ( NYT ). Evolving Media: .

Media 120

Media Blogging Web Journalism 120

The Proactive Report

FEBRUARY 27, 2021

Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Many of the advertisement platforms usually take this seriously especially the one that is existing digitally. The most common ones include APA, MLA, and Chicago Style. Conclusion.

Engineering 130

Engineering Reputation Data Advertising 130

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Another word for paid media is advertising. What Does PR Stand For?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Buzzstream

JANUARY 22, 2024

Monthly Traffic Category TechTarget Visit Site 90 24,405,210 Tech HubSpot Visit Site 93 13,568,895 Marketing Psychology Today Visit Site 92 7,277,409 Health Harvard Business Review Visit Site 92 4,569,356 Business Clutch Visit Site 89 2,326,171 Business 99designs Visit Site 85 1,736,711 Design Buffer Visit Site 90 1,506,648 IT UNiDAYS Visit Site 76 (..)

Analysis 91

Analysis SEO Guidelines Google 91

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 178

Newspapers Industry Print Journalism 178

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born.

Meeting 72

Meeting Automotive Engineering Journalism 72

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120