ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” So far, Wall Street isn’t too bothered by the reputation hits.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. Here are five PR tactics to get the word out on an organization’s values.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. .

Company 213

Company Case Study Airlines Study 213

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. Dove – Real Beauty?

Advertising 62

Advertising Advertising Social Media Brand 62

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. That it’s not that advertising is declining, it’s just that consumers are changing.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. They all work together to build an organization’s reputation. . Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service.

Case Study 230

Case Study Engineering SEO Reputation 230

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

Victorious PR

FEBRUARY 4, 2023

Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust. Working with a strong PR team will allow your brand to have more organic growth over time without spending large amounts of money for one advertising campaign; the development is more sustainable and long-term.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority.

Brand 195

Brand Branding How To Reputation 195

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Make your customers happy.

Reputation 137

Reputation Brand Branding Customer Service 137

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising.

Reputation 79

Reputation Infographics Crisis Management Local 79

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period.

Crisis 464

Crisis Publicity Exercises Trends 464

Victorious PR

FEBRUARY 8, 2023

the benefits of a PR firm in a multi-industry scope is also muddled. They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Regardless of the industry you’re in, PR can be your best friend.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Regardless of the industry you’re in, PR can be your best friend. This industry is growing and evolving rapidly and so is their need for PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. Regardless of the industry you’re in, PR can be your best friend. This industry is growing and evolving rapidly and so is their need for PR.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

JULY 22, 2020

It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Executive visibility is a key component of any sound B2B PR program.

How To 232

How To Conference B2B Advertising 232

5W PR

MARCH 29, 2024

Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. This acts as a seal of approval from an independent source.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

AUGUST 12, 2019

What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. For a construction company, that could mean poor safety standards with a string of citations. Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Landis PR

NOVEMBER 27, 2023

She shared that at Macy’s, they do a lot of advertising on radio and Spanish language TV, because they know that’s where their Hispanic consumers are. The company also recently launched a brand of women’s clothing that’s for all body types. Julissa shared that Macy’s is also cognizant of advertising in Spanish.

Industry 59

Industry Radio Community Consumer 59

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. Lowe’s builds its reputation. Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

5W PR

MAY 26, 2021

Whether big or small, every company or organization needs public relations to create an exciting relationship with the public. With business models changing to online, it’s high time that companies invested in public relations strategies which create and maintain their reputations. What is Public Relations?

Publicity 88

Publicity Reputation Advertising Advertising 88

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. What does this mean for digital advertising? How can marketers cope? Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

JUNE 30, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. But ironically, it is simply not getting its just due when it comes to measuring its impact.

Communications 0

Communications Publicity Media Measurement 0

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions. Thought leadership builds trust.

Leadership 150

Leadership B2B Study LinkedIn 150

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. These are all people that are more than happy to engage with companies that generate a lot of engagement for the platform, and for businesses that promote themselves on it.

Social Media 88

Social Media Instagram Media Advertising 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109