Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

Mindful Marketing

OCTOBER 31, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one. Not every type of advertising fits every industry.

Advertising 85

Advertising Advertising Ethics Government 85

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? Consider in-app advertising to fintech/finserv related sites. The Rise of Shadow Banking. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. With that in mind, here are some ways for PR pros and their clients build out an extended “bench” of company spokespeople. Start with key topics, then expand.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. The moves were part of a plan to sell the company and deliver a robust return for its investors and key officers. We helped devise just such a strategy for a German mobile navigation company. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

ImPRessions - Crenshaw Communications

APRIL 8, 2021

According to reports on the latest Edelman Trust Barometer, public trust in tech companies has “cratered.” Favorable views of tech companies on a worldwide basis fell six points, from 76 to 70, based on a scale of 0-100. Worse, social media companies averaged a score of just 46, below all other business categories.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. There’s no clear company mission. Similarly, a clear and cogent mission is the heart of any company.

Company 136

Company Leadership Agency Employee 136

5W PR

APRIL 11, 2023

Going public is a major step for companies. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters.

Media 310

Media Retail B2B Journalism 310

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. This is a government incentive aimed at encouraging innovation among UK companies. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

NOVEMBER 22, 2022

NY Times reporter David Wallace-Wells wrote : How do you make a multibillion-dollar company disappear in a week? And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”.

Banking 177

Banking Employee Financial System 177

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. Bloomberg Terminal: The Market Leader Bloomberg Terminal is subscription-based software that offers financial market data, analysis, content and trading capabilities to business professionals.

Financial 52

Financial Education Analysis Analytics 52

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Improving the overall marketing ROI.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Lowest ranked were digital and traditional advertising.

Agency 223

Agency Survey SEO Social Media 223

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

PRSay

AUGUST 17, 2023

With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads , its own microblogging platform, to rival Twitter’s dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

5W PR

JANUARY 24, 2024

They can include interactive apps teaching financial literacy or age-specific activity kits encouraging safe exploration alongside parental guidance. Feature diverse families in advertising, offer clothing lines with gender-neutral options, and promote products that celebrate individuality and acceptance.

Trends 78

Trends Brand Branding Policies 78

Cision

JUNE 30, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these ourselves as a company with the help of a fresh new look and an official NYSE ticker symbol. It’s an exciting time. It is the most effective way to drive customer trust and engagement.

Communications 0

Communications Publicity Media Measurement 0

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Shareholders, investors, financial institutions, etc.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Ex-Twitter employees have lots of company.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

JUNE 15, 2022

It’s a frightening time for LGBTQ people (and particularly for transgender people who are being singled out in discriminatory legislation) and a challenging time for the companies and organizations with the power to do something about it. We’re not a monolith, but companies and organizations ignore us at their peril.

Policies 160

Policies Community Corporate Enterprise 160

Shift Communications

APRIL 26, 2022

Advertising landscape changes. If toxic content increases alongside changes to empower free speech, advertisers could boycott Twitter. And we wonder (even hope) that Musk’s investments — financial and time spent — will inspire other CXOs to see the weight of all-important executive communications efforts.

Twitter 88

Twitter Communications Advertising Advertising 88

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics.

Software 124

Software Analytics Technology Video 124

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. While there has been progress, companies need more LGBTQ leaders, she said. “I think there’s a big opportunity right now for LGBTQ inclusion,” he said.

Community 170

Community Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. As the pandemic and its impact have grown, many companies recognized it was time to go beyond PSAs about social distancing or offers of fun branded Zoom backgrounds to those of us stuck at home. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PRSay

OCTOBER 3, 2023

APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations? Some companies, he said, are “fearful of doing things that will make this an equitable and just country.” Panelist Natalie Tindall, Ph.D., 6, 2021, “when the U.S.

Education 100

Education System Financial Conference 100

PRSay

MARCH 4, 2021

However, the internet has changed in the past 25 years, and some people today are questioning if multibillion-dollar companies deserve to enjoy this type of blanket legal immunity. However, the regulation on advertising specifically addresses communicators. platforms).

Communications 170

Communications Policies Advertising Advertising 170

Cision

AUGUST 17, 2017

While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It’s time to harness new technology and take advantage of the same insights that are already transforming everything from advertising to farming. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

The Hoyt Organization

JANUARY 8, 2024

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. In addition, they tend to avoid risks and are more financially pragmatic compared to millennials. Gen Z demands a different PR communications approach than previous generations.

Consumer 95

Consumer Social Media Education Advertising 95