3 PR Takes On YouTube’s Brand Safety Scandal
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2019
In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.
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