Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. During initial client meetings, how can professionals ensure their clients are thinking strategically instead of tactically?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

ImPRessions - Crenshaw Communications

JUNE 23, 2020

This is clearly a big advantage, but because this piece isn’t being filed by a journalist, the brand executive must work hard to make it a high-quality and interesting piece that meets editorial standards. The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Prohibition

AUGUST 25, 2022

This has been met with significant backlash amid the online community so it will be interesting to see whether Meta decide to backtrack on this, or continue to push to keep Facebook innovative. The Ultimate Guide to Facebook Advertising. TikTok infiltrates rival platforms. Moving to the Metaverse?

Instagram 117

Instagram LinkedIn Social Media Facebook 117

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. These networking events are fertile ground for meeting like-minded professionals and expanding a PR network. Following up After meeting someone, follow up with a personalized message or email. They’re filled through referrals and recommendations.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR for Anyone

NOVEMBER 8, 2023

Meet Maria Bailey. She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. Ready to hear from someone who understands the power and influence of moms and women over 50? Moms in the United States control over $3.2

Marketing 130

Marketing Consumer Advertising Advertising 130

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Solo PR Pro

SEPTEMBER 28, 2022

“Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I The post Spotlight on a Solo PR Pro: Meet Mary Deming Barber, APR, Fellow PRSA appeared first on Solo PR Pro.

Meeting 52

Meeting Nonprofit Groups Advertising 52

Ethical Voices

MAY 18, 2023

He believes this will create an “explosion of demand” leading to a transition from a demand problem (getting consumers interested in heat pumps in cold climates) to a supply problem – how will we have enough to meet the demand and have enough trained installers?

Ethics 80

Ethics Reddit Energy Advertising 80

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. The post Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride appeared first on Bianchi PR. My startup’s first product, Futurride.com, launched in September.

Meeting 57

Meeting Automotive Mobile Transportation 57

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values.

Nonprofit 163

Nonprofit Local Journalism Newspapers 163

PRSay

FEBRUARY 19, 2021

Parke Gibson Pioneer Award is PRSA’s highest individual honor presented to a PR professional who has contributed to increased awareness of public relations within multicultural communities and participated in promoting issues that meet the needs of these diverse communities. and Detroit, during the summer of 1967.

Publicity 151

Publicity Corporate Community Advertising 151

Deirdre Breakenridge

MARCH 18, 2019

“Brands tapping into the influencer marketing community as part of its integrated communication efforts would do well to focus less on individual’s followers and more on the engagement rate,” said Michael Kaye, Communications Manager at Autism Speaks. All while doing so at a much more affordable cost.

Advertising 321

Advertising Advertising Social Media Instagram 321

PRSay

JUNE 15, 2020

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

Consumer 86

Consumer Travel Local Community 86

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 92

Data Meeting Measurement Guidelines 92

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. with a major in electronics engineering from the Community College of Philadelphia. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Konnect Agency

MAY 11, 2023

Lemon8: Exploring the World of Curated Content and Niche Communities Lemon8 , the captivating video and photo-sharing app, has caught the attention of Gen Z with its unique approach to content creation and curated communities. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

Social Media 52

Social Media Agency Media Mobile 52

Prohibition

FEBRUARY 1, 2024

AI is changing the way in which we understand social media trends, for example: Revealing Hidden Gems: AI excels at uncovering hidden gems on social media platforms by analysing niche communities, identifying relevant, rising influencers all before they reach the mainstream media.

Social Media 62

Social Media Trends Media Guidelines 62

Flack's Revenge

JANUARY 10, 2019

In particular, expect to see smaller affinity networks that meet both virtually and physically. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted? Neal: Absolutely! Further Reading.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 88

Real Estate Local Meeting Sports 88

PRSay

OCTOBER 17, 2022

On Mondays, she sends “ Meet the Staff ” tweets that introduce members of the Supervisor of Elections’ office to the public. Come to our public meetings, where we conduct demonstrations of how the voting equipment works. I’m hoping that [our message] will resonate beyond Florida and our community here in Collier County.

Communications 172

Communications Video Social Media Facebook 172

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

JULY 16, 2022

This is a keynote speach that I gave this morning at a meeting of the Public Relations Council of India to celebrate World PR Day. It’s a great honour to have the opportunity to join this meeting of the Public Relations Council of India this morning. Thank you to Mr C J Singh for hosting this meeting. Good morning.

Publicity 78

Publicity Study Public Affairs Government 78

Communications Conversations

JUNE 22, 2021

Back in January, I wrote and published my annual “coffee list” It’s a fun project for me, and a great way to hold myself accountable for meeting up with new people in our industry. but even over just the last few weeks, I’ve been getting out and meeting with more people. I meet a lot of people in any given year.

Real Estate 78

Real Estate Local Meeting Sports 78

Business Wire

MAY 3, 2017

To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem. A commercial newswire is a widely relied upon method used to meet Regulation FD, which ensures all interested parties have access to corporate news and financial data at the same time.

Financial 154

Financial Healthcare Survey Consumer 154

Cision

JANUARY 19, 2016

At his “6 Steps to Developing a Content-First Marketing Strategy” Cision webinar, Joe will explore the ways in which brands must provide value with their content to meet their followers’ and subscribers’ needs. Without it, we better have a large surplus of advertising budget lying around.

Content Marketing 120

Content Marketing Advertising Advertising Meeting 120

Prohibition

JULY 22, 2022

However, micro influencers can sometimes be more beneficial to meet business aims and should definitely be considered as part of your strategy. Over 91% of people have said they trust micro influencers more than they do traditional advertising tactics, highlighting the impact they can have due to the relationship they have with followers.

Comparison 117

Comparison B2C Advertising Advertising 117

Karen Freberg

SEPTEMBER 26, 2019

Teach Monday morning, jump on a plane to NYC to be part of the Adobe Insiders group at Advertising Week, and create truly amazing experiences and memories. We had our official presence this year at Adobe Summit in Las Vegas, and our last meeting was out in San Jose in June. How cool is that?!

Advertising 53

Advertising Advertising Groups Community 53

ImPRessions - Crenshaw Communications

MARCH 27, 2018

The work involved in researching, vetting and submitting to annual conferences and meetings is real, and it takes diligence and follow-up. Look into colleges, not-for-profits and community organizations to start. Maximize exec speaking opportunities. Assign a dedicated staffer to manage conference work. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. How often do you meet someone who speaks negatively about the culture within their company? Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68