Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. In addition, there are a number of art blogs to spark your creative juices.

Creativity 150

Creativity Web Social Media Data 150

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. It’s the well-known press release and media kit. Third-party content.

Media 120

Media Content Marketing Infographics Fashion 120

Deirdre Breakenridge

MARCH 23, 2016

Video (amateur or professional). Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Newswires (press releases). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 62

Publicity Small Business Advertising Advertising 62

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Want to leverage live-streaming video via Periscope and Meerkat? Search algorithm doesn’t penalize for publish date. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. Infographic via 99firms.com. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn. Find out what content works and what doesn’t. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn. Find out what content works and what doesn’t. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Do they prefer video? Infographics. There are many ways to distribute and amplify your content: Social advertising. Believe me, there is a lot to learn. Find out what content works and what doesn’t. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

Communications Conversations

OCTOBER 16, 2017

Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves?

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 22, 2015

If you’re not familiar with DSS, they do a lot of work in the digital space, particularly around video – producing and distributing it. So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video.

Leadership 40

Leadership Report Media Video 40

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). Much like Mark, we don’t hear from him often enough (even though he’s doing a lot of video and podcasting recently). Does he care about his community of readers?

Social Media 60

Social Media Blogging How To Media 60

PR Conversations

JULY 5, 2017

Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. In this case, PR manager plans and runs advertising campaigns. Communicators turn senior managers into thought leaders. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions.

Social Media 149

Social Media Marketing Media Facebook 149

Doctor Spin

JANUARY 5, 2024

Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Please support my PR blog by sharing it with other communication professionals.

How To 52

How To eBook Corporate Groups 52

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. This way, you’ll start to build your community where it counts: on your blog. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Video: According to a Cisco study by 2020 75% of all Internet traffic will be video consumption.

SEO 153

SEO Engineering LinkedIn Analytics 153

Waxing UnLyrical

APRIL 19, 2018

Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Think again.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

It’s photos, graphics, GIFs, memes and video. The term social media describes the greater virtual community that allows people to interact. Instagram only allows links in a post when it’s a paid advertisement. Use the video option to tease upcoming product launches or company news. No longer is the writing on the wall.

Social Media 40

Social Media Pinterest Media Marketing 40