Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 138

Study Media Relations Media Measurement 138

Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 4) A relatively untouched social platform.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”.

Communications 120

Communications Crisis Internal International 120

Buzzstream

JANUARY 22, 2024

However, some sites may be open to guest posts even if they don’t advertise. For example: “write for us” AND “SEO” if I wanted the SEO industry. Look for the same quality signals listed above. You can also import any exported data from Moz, Ahrefs, Majestic, Citation Labs, and Salesforce.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

DECEMBER 10, 2018

Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 61

Brand Branding Web System 61

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Nonprofit Social Media 77

Critical Mention

DECEMBER 10, 2018

Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. When users earn a badge they increase their status in the digital community. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 60

Brand Branding Web System 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 19, 2016

Yet today, with millions of “channels” on the web, it’s just the beginning. Interview notes are useful content. These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. 3) Is law firm marketing different from other vertical industries? .” – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Tradeshow or conference.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Strengthening community-building and connections. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. ” 5. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why: “Repurposing content in a way that creates value works great. ” 3. ” asks Kimberly Grimms in this post for Jeff Bullas , as she discusses how to evaluate your content and gear it towards Gen Y. ” 6.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. 5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. Tom Pick | Webbiquity LLC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Content can initiate and continue conversations, although we shouldn’t fall into the trap of producing poor content because it draws in lots of clicks (clickbait).

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 84

Marketing B2B Interviews Content Marketing 84

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising uses targeting and persuasion to get its job done.

Publicity 64

Publicity Small Business Advertising Advertising 64

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business.

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

MAY 9, 2016

Images drive engagement with social media and content marketing. Yet if you have ever needed an image for a social or content post and found ( literally ) the perfect image only to discover that the license is restrictive or vague, you understand how frustrating finding stock images can be. Free Images (.cc) Free Images (.red)

Engineering 120

Engineering Creativity Google Community 120

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. A similar trend has unfolded over a decade in the legal market between in-house counsel and outside law firms. content marketing (64%). white papers (36%). email open rates (52%).

Survey 97

Survey Media Relations Corporate Communications 97

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. The Internet is a vast, complex system of virtual connections and communities. When a job opening is advertised online, a good reputation will drive applications.

Reputation 62

Reputation Company Engineering Banking 62

Beyond PR

MARCH 17, 2016

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel. Content Marketing.

Marketing 40

Marketing Small Business Web Nonprofit 40