Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Despite this big shift in philosophy, such change takes time.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. That said, understanding the different opportunities when it comes to a personal LinkedIn and Twitter presences and a brand presence on these platforms is important.

Social Media 69

Social Media Corporate B2B Company 69

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Corporate activism. Executive content.

Company 174

Company Conference Corporate Leadership 174

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

5W PR

JULY 11, 2023

These salon franchises provide a framework for success, brand recognition, and ongoing support. Established Reputation and Brand One of the primary benefits of investing in a beauty salon franchise is the opportunity to align with an established brand and reputation.

Communications 60

Communications Training Advertising Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. The problems may be deeper too.

Advertising 60

Advertising Advertising Social Media Twitter 60

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. A qualified agency team will offer unvarnished feedback in important matters of strategy or reputation-building. Demand candor.

Agency 223

Agency How To Construction Advertising 223

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand.

Tools 170

Tools Government Crisis Public Affairs 170

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Back in November 2016 the shares were $18.

Twitter 235

Twitter Customer Service Web Facebook 235

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. Do you know how to measure your social ROI?

Reputation 120

Reputation Newspapers Journalism Instagram 120

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! As a small business, you may want to make a press release, for example, to promote a new service or product, or to advertise an upcoming sales event. PR strategies aim to build upon, promote, and manage your business’s brand reputation.

Small Business 98

Small Business Comparison Writing Reputation 98

5W PR

AUGUST 13, 2021

However, plenty of business owners still consider staying away from the spotlight as a way to personally protect themselves and their companies’ reputations, or even as a way to appear more humble. These days, it’s especially important, and even essential, for companies to have someone with a strong personal brand leading them.

Case Study 88

Case Study Social Media Instagram Consumer 88

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. PR professionals have always been great storytellers, serving as the voice of the brand, building relationships and cultivating trust with their audiences but the digital revolution empowers communicators to accomplish so much more. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

I thought of that incident as an age-old industry discussion about PR’s branding – and its associations – was revived recently. It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. They work hard to build and protect a business’ reputation and they are all about driving customer engagement. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

MARCH 9, 2016

For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!

Measurement 189

Measurement How To Guidelines Web 189

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I Analytics was still at the early stage.

Banking 199

Banking Marketing Measurement Leadership 199