The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. All these actions are PR functions.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

NOVEMBER 30, 2020

The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends.

Instagram 62

Instagram Social Media Fashion Media 62

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Mark My Words

JULY 27, 2018

Creative in this corner, publicity in that corner for example. But at the same time these days, it’s fashionable to be integrated. Creativity has always been at the heart of every successful brand or business or campaign. Creativity is too often deemed as unmanageable, too intangible to describe or add up.

Fashion 60

Fashion Creativity Advertising Advertising 60

Cision

AUGUST 2, 2016

So how can your brand keep up? Many California brands, Orange County brands in particular, tend to have a specific perspective. What are some of the biggest challenges facing fashion brands? There needs to be a clear and consistent message at the heart of those brands seeking to make a long-term impact.

Fashion 120

Fashion Apparel Pitching Consumer 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea. To increase PR, marketing, and advertising industry knowledge. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Myth #2: PR is free advertising. It does generate brand awareness and credibility in exchange for little or no editorial control over the coverage content. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

FEBRUARY 22, 2019

The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and each group has a specific set of characteristics.

Marketing 76

Marketing Fashion Consumer Training 76

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Now everything is PR, communications, and management.

Crisis Management 82

Crisis Management Crisis Advertising Advertising 82

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Beyond PR

FEBRUARY 15, 2018

Influencers Talk About Brands They Genuinely Love. A primary way that influencers come up with new content ideas is by figuring out which brands or products they adore most and determining the best ways to encourage an audience to share the devotion. Post gym fuel + today’s outfit details! nakedjuiceuk #ad.

Travel 72

Travel Retail Instagram YouTube 72

Prohibition

FEBRUARY 15, 2017

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. Underline Audio-Technica’s commitment as the brand of choice for those serious about music. Personal insight: What are your passions and how do you spend your free time?

Hotels 86

Hotels Social Media Fashion Agency 86

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

wiredPRworks

AUGUST 2, 2016

55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand? Some people are cynical of mobile games as a fashion. There’s almost a land rush mentality.

Leadership 40

Leadership Survey Enterprise Conference 40

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 30, 2017

Last year an advertising spot during the Super Bowl cost $5 million. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. If marketing could do *just* one thing to build brands and generate leads we would. But we can’t.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Creativity is the only rule. TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. What’s to stop us from doing something very distinctive? Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Creative freedom for influencers. The first step is to know your influencer categories.

Trends 149

Trends Fashion Video YouTube 149

5W PR

NOVEMBER 24, 2022

Not only that, but Instagram as a platform has continued improving itself and investing in helping companies turn their engagement into actual sales and revenue by streamlining the sales process, creating advertising campaigns, adding links to generate website traffic, and more. Advertising campaigns. Influencer campaigns.

Social Media 88

Social Media Instagram Media Advertising 88

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Their fashion taste is not good.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Shift Communications

NOVEMBER 19, 2014

Brands are diving in and taking advantage of the different experience that Snapchat offers. Let’s take a look back at the Snapchat brand journey, shall we? Through this initial phase, brands were sort of left on the sidelines. Then slowly brands like Taco Bell began to experiment. Aka this was the jackpot for brands.

Brand 148

Brand Branding Sports B2B 148

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year.

Fashion 255

Fashion Reputation Social Media Brand 255

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Tapping digital and social influence is the rallying cry of many brands when it comes to gaining ground with key constituents and customers.

Real Estate 120

Real Estate Technology Data Agency 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. Tell us about Kiip’s approach to mobile marketing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62