ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

One reason for the rush was that the discussion was related to a television show featuring our client, so we wanted to make it happen when the series was still airing. This is a good rule of thumb for any undertaking, but when you have less than two weeks and every venue is booked, it pays to have a network for advice and connections.

How To 211

How To Television Groups Leadership 211

ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. The report also reminds us of something no one should lose sight of, at least in my book.

Trends 159

Trends Mobile Advertising Advertising 159

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Realistically, however, such advertising overflow is unlikely to occur.

Consumer 80

Consumer Marketing Television Viral 80

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. Also, think about what month it is beyond National Breast Cancer Awareness Month.

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Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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Pitching Television Trends YouTube 130

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI. Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

Cision

NOVEMBER 6, 2015

Learn more with Cision’s Listen e-book! Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

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Video Trends YouTube Television 120

The Stalwart Blog

JUNE 5, 2014

Favorite book: The Hunger Games Trilogy. Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). Favorite college course: Advertising. Favorite TV show: Arrested Development.

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Internal International Television Education 60

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. We are currently writing a book with Christina. What risks they see.

Radio 59

Radio Ethics How To Writing 59

Mark My Words

NOVEMBER 29, 2022

Public relations expert Gary Farrow, who famously was Sir Elton John ‘s manager, predicted that she could become a David Beckham-like figure, making millions from promoting fashion and cosmetics as well as from motivational speeches and books.

Financial 60

Financial Television Banking Fashion 60

Stephen Waddington

MAY 14, 2018

Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Therein lies an advertising opportunity. Google demonstrated Google Assistant making calls to book appointments at a hairdressers and dinner at a restaurant. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

Cision

JULY 26, 2017

Books and literature. Movies and television. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Conversations

NOVEMBER 27, 2015

He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. Having finished reading it (not to mention attending the above-described Tehran workshop and conference), I can say that the book is an excellent (yet not easy) read. Defining Islamic Statehood c omplementary bookend. billion (and growing) Muslims.

Conference 40

Conference Hotels Internal International 40

PR Conversations

JUNE 25, 2015

McLuhan spent some time working in advertising later in his life. In his contention of the influence of “the media” (photographs, movies, television), in changing how we see the world, McLuhan states the teenager replaced the adolescent, who had become obsolescent.

Publicity 40

Publicity Technology Television Fashion 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Jeong-Nam and I have a contract with Routledge publishers to publish a revised version of the dissertation as a book, which will be available in about two years.

Reputation 52

Reputation Social Media Internal International 52

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

AUGUST 7, 2015

For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. I once shared a cubicle with a woman who treated our space like the set of a one-woman show. And then one day, I found an escape.

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

SEPTEMBER 29, 2015

Also see: Book Review: 7 Takeaways from Jay Baer’s YOUtility. Advertising was fabulous at getting our attention, this burst of disruption. Content marketing preceded advertising, when you go back in history, the first ads really were content that was connecting with people around value. The end of interruption marketing. “So

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

JUNE 17, 2011

It’s ironic that one of the most talked about shows on TV these days is Mad Men , a drama set in the 1960′s following a bunch of sex-crazed advertising execs on Madison Avenue. But back then, there was a air of confidence in the television world. Guest post by Joe Witte. Image: buck82 via Flickr, CC 2.0. Mind blowing.

Advertising 87

Advertising Advertising Travel Social Media 87

Mindful Marketing

APRIL 19, 2019

’ Perhaps that reasoning was behind a television series that gets a laugh over God. Based on Simon Rich’s book “What in God’s Name,” Miracle Workers tells the story of two low-level angels, Craig and Eliza, who try to save humanity from God, who has grown “ frustrated with the current state of Earth.”

Film 55

Film Television Exercises Course 55

Bad Pitch Blog

APRIL 2, 2006

Direct response television advertising (DRTV) is the fastest-growing segment of TV advertising on television and is used by such cable networks as MTV, Vh1, A&E, The Discovery Channel, The Travel Channel, The Logo Channel, Home & Garden Television, E! Operators with detailed information are standing by now!

Television 40

Television Advertising Advertising Corporate 40

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. It’s thinking about it and trying to put events in full context — and that all takes time.”.

Journalism 121

Journalism Conference Internal International 121

David PR Group

NOVEMBER 12, 2015

His book, X: The Experience When Business Meets Design , not only details why Apple and Disney kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels. A great example: the television remote control – the dreaded clicker. He calls it an “analog app.”

Television 40

Television Customer Service Storytelling System 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. It’s time for you to PRODUCE YOUR AUTHORITY! 38) Ed Gandia. 41) Greg Hickman.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Advertising and marketing people might have used to have control. Advertising can’t do that. She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Transatlantic television became possible. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. But is this the right way to advertise a destination? Host: We are definitely expecting greater interest!

Tourism 52

Tourism Government Hotels Travel 52

Maxim Behar

AUGUST 6, 2022

For quite some time I have shared my thesis (especially in the recently published American book “The Global PR Revolution”) that sooner or later the so-called democracy will "RIP" and countries will be governed like huge business organizations with boards of directors and with the strong involvement of digital control. At least for now.

Government 52

Government Tourism Conference Hotels 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52