Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Finally, with continued remote and hybrid work, PR teams need to invest in systems that will help them collaborate efficiently and build strong relationships. You’ll find my own prognostication at the very bottom. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Brand 113

Brand Branding LinkedIn Twitter 113

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. These are frequently used by spammers who plagiarize content. CMS – CMS stands for Content Management System.

SEO 211

SEO Tools Engineering Google 211

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The origin of Inbox Zero can be traced back to Merlin Mann, a productivity expert and creator of the popular blog 43 Folders. Many software applications, such as Gmail, Outlook, and various task management systems, have integrated features that support the Inbox Zero methodology.

Strategy 52

Strategy Real Estate Case Study System 52

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp. You need to start now.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

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Study Media Relations Media Measurement 139

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Cortex helps marketers create engaging content.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

JULY 25, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. Using a solution like Albert , companies are able to optimize their advertising across channels.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. Certainly, the most successful content marketing is very deliberate. 1) Random Acts of Content. 1) Random Acts of Content. Why does content marketing fail? What is Native Advertising? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Based on those efforts, here are a few innovations that are helping PR do a better job.

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Vice President, Marketing Technology.

Analytics 60

Analytics Google How To System 60

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Lines between what constitutes PR and content marketing continue to blur. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Moral champions. “It’s

Communications 122

Communications Crisis Internal International 122

PR 20/20

NOVEMBER 30, 2022

Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Bounce rate.

Marketing 52

Marketing Technology Internal International 52

David PR Group

AUGUST 4, 2014

For example, we have secured blogging slots for clients on sites like The Huffington Post and Forbes.com. But we also have trade outlets in many industries thirsting for good content. For example, Forbes has a section called BrandVoice , which integrates marketers’ content with Forbes’ editorial and users’ content.

Television 75

Television Storytelling Groups System 75

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

SEPTEMBER 6, 2016

I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

JUNE 14, 2016

Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing? Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. appeared first on Sword and the Script.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. Marketing automation can take it even further. And so ROI is the theme for this week’s Unscripted Marketing links.

Marketing 60

Marketing Measurement B2B Content Marketing 60

ReimaginePR

JUNE 6, 2016

By creating this system, you’ll find it so much easier to figure out what to post each time. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. And if you post daily, you’ll just lay this out for each day instead of each week. 9: Evaluation Metrics.

Social Media 120

Social Media Media Instagram Advertising 120

Critical Mention

DECEMBER 10, 2018

Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 61

Brand Branding Web System 61

Critical Mention

DECEMBER 10, 2018

Marketers are now in a tricky situation. We have come a full circle with digital advertising, trying to find the perfect balance between earned and paid media. Fitbit is an excellent example of this system. This requires market research and a thoughtful approach to segmentation and ad design.

Brand 60

Brand Branding Web System 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 17, 2017

While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. love awards and accolades” which are an “elaborate scheme to sell advertising”. For the most part, effective marketing isn’t taught in law schools.

Marketing 68

Marketing Ethics Interviews Meeting 68

Waxing UnLyrical

DECEMBER 14, 2016

In today’s scenario, employee advocacy means enlisting the support of your workforce in pushing out strategic content to enable your business goals. You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. And with that, came the ability to draw readers in through these commenting systems.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. But that’s a talent supply issue for a different blog post.

Agency 93

Agency Trends Marketing Survey 93

Where the Fishermen Ain't

OCTOBER 25, 2013

For the purposes of this talk, “open source” is defined as a set of values and processes whereby a system is open to examination and any modifications are shared. Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it.

Publicity 39

Publicity Wikipedia System Community 39

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Marketers are being held to higher ROI standards, and the same needs to be true of agency partners.

Agency 40

Agency Marketing Financial System 40