Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders.

Interviews 50

Interviews Marketing Financial Insurance 50

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. If you are trying to sneakily ask me to just advertise for your company, you will not succeed.

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Automotive Report Meeting Radio 86

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” Agreeing to an interview and then becoming a no-show. I definitely think that it is.

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Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

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How To Storytelling B2C Measurement 282

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

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Automotive Meeting Report Media 94

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

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Meeting Automotive Engineering Journalism 74

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites.

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Marketing Social Media Trends Instagram 118

Cision

SEPTEMBER 4, 2015

Scooptastic: Check out some of Cision Blog ‘s top scoops for this week, such as new additions like Jean Bentley at E! Let’s Get Legal: The National Labor Relations Board (NLRB) files complaint against Time Inc.

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Media Film Video Mobile 120

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

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Survey Report Media B2B 104

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight.

Journalism 40

Journalism Reputation Ethics Corporate 40

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Don’t look for free advertising. Build relationships with journalists.

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Pitching Advertising Advertising Product Launch 78

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

The Stalwart Blog

DECEMBER 5, 2016

The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. The idea is beautiful digital advertising with an art director's eye, not an engineers.

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

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Writing Engineering Journalism Analytics 120

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

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Blogging Twitter Facebook Measurement 73

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

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Exercises Creativity Radio Resources 101

The Hoffman Agency

MARCH 16, 2021

in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. I interviewed. By Katrina Lockhart, Intern. Like a lot of folks last year, I was laid off. I’m currently completing my B.A. I applied.

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Internal International Creativity Journalism 41

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

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Pitching Writing Engineering Wikipedia 40

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

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Marketing Pharmaceuticals System Policies 74

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. And they’re not always available – some might work reduced hours, only cover stories their editor delegates to them, not make their contact details publicly available, or have certain rules you must abide by, such as not doing interviews.

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Media Newspapers Journalism Video 54

The Awards Blog

FEBRUARY 7, 2020

You wouldn’t expect Forbes, Fortune, or the Wall Street Journal to give you free advertising, would you? Then, you receive a request for a one-on-one interview between the editor and the company CEO or founder. We’d love to hear how you used it in your marketing strategy to increase sales or customer engagement.

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Course Conference Journalism Writing 87

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

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Social Media Marketing Pinterest Media 120

Rock the Status Quo

FEBRUARY 3, 2015

Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. because they’re clients.)

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Agency Advertising Advertising Twitter 100

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Bianchi Biz Blog

NOVEMBER 11, 2021

There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a smaller news hole to compete for in your key target media outlets; and.

Automotive 79

Automotive Media Report Print 79

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

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Advertising Advertising Television Viral 40

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals.

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Pinterest Mobile Pitching Social Media 120

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. It’s harder to know who is media and who isn’t.

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Survey Media Relations Corporate Communications 105

Buzzstream

JUNE 5, 2024

They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. In a Casper post I worked on, we chose a keyword—couples sleeping positions—and built a blog post around it.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. love awards and accolades” which are an “elaborate scheme to sell advertising”. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. One publication or blog you read regularly is… Harvard Business Review.

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Marketing Ethics Interviews Meeting 70

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation. Inevitably there were more questions than we had time. Thanks again to Barbara, Isabel, Andrew and Gay.

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Google Data Government Social Media 119