ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 156

Survey Software B2B Pitching 156

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Automotive Engineering Journalism 74

Flack's Revenge

OCTOBER 17, 2014

But first let me tell you about another article which relates, and I think you will enjoy, from Digiday: How Dan Roth became the most powerful editor in business publishing . Roth and his team scour the pitches, looking to aggregate those most likely to resonate with their own audience of 86 million U.S. In the News PR Uncategorized'

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

PRSay

MAY 3, 2019

As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Publicity 148

Publicity Newspapers Journalism Energy 148

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

Media Relations 114

Media Relations Media Survey Pitching 114

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website. So, you can do a Google search for something like industry + “blog,” articles,” or “resources.”

Blogging 62

Blogging Google SEO Writing 62

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the story publishes? How did we do?

Report 136

Report Interviews Pitching Construction 136

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

SEPTEMBER 17, 2019

It’s a challenge for those in the journalism industry and the public relations industry alike. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. Survival of the slimmest An alternative model sees newspapers offering subscription access to their articles.

Print 60

Print Newspapers Media Advertising 60

Cision

FEBRUARY 18, 2016

Want to learn the new rules of media pitching? Getting your client coverage in The New York Times or The Wall Street Journal still has value. A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. 24 webinar today!

Brand 120

Brand Branding Advertising Advertising 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

PR Fuel

JULY 24, 2018

And since you’re pitching news, doesn’t it make sense to follow the pattern set by the publications you’re targeting? Every Pitch is a Learning Experience. With today’s journalist shouldering more responsibility than ever before, it’s essential that you master the art of pitching stories. When did you send the pitch?

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. The article was produced by an outlet that at first glance looked credible. I study organizational persuasion for a living and I knew this was not bona fide journalism. 4 Ways for Business to Build Trust.

Content Marketing 71

Content Marketing Marketing Journalism Financial 71

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. In 2016, Heliograf created more than 500 articles in the same time frame. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. By Seedepth. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. Contact us here.

Media Relations 70

Media Relations Media Insurance Insurance 70

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

JULY 2, 2019

3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 More articles, but shorter pieces. On average, authors are producing more articles that are shorter in length. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could be used for customer service, sure, but how about journalism? It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. So I’d say I’m most proud of the big roundup pieces like the annual end-of-year blockbuster articles for what we called the “ACES Awards” we put together at Autonomous Vehicle Technology.

Meeting 57

Meeting Mobile Automotive Transportation 57

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Serious journalism from unexpected sources. More data journalism. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

JANUARY 5, 2016

We like to think of it as a digital crystal ball,’ said Mashable’s global news editor Louise Roug in an article about Velocity in journalism.co.uk.” . – Tim Cigelske , Marquette University | MediaShift: 10 Predictions for Media Metrics in 2016. The audience kills advertising. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

Mindful Marketing

JANUARY 26, 2017

This means we can measure impact, like article referrals and social shares.” Ian Bruce, VP corporate marketing at MongoDB predicts that “The pressure to find measurable returns for advertising and PR will continue. 2017 is also likely to introduce new challenges as the media and advertising landscapes evolve.

Measurement 25

Measurement Marketing Journalism Tools 25

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. PR, marketing, sales and journalism. Today he’s on his own. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. More than 1/3 of journalists globally publish more than seven articles a week”; and “42% of respondents work on stories no more than a day in advance.”. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”.

Survey 99

Survey Journalism Study Pitching 99

Maxim Behar

MAY 31, 2021

But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. One day, I remembered the words of Winston Churchill “You can achieve a lot of things with journalism, but you must know when to quit”. At 7:15 it is obligatory for me to read one article for PR.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A single misleading article can be tweeted, shared, liked, and spread like wildfire around the world in just minutes. So what’s the solution?

Google 225

Google Facebook Wikipedia Engineering 225