PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Likewise, it’s important to educate organizations on the difference between earned media and advertising. percent of the pitches they receive.

Media Relations 201

Media Relations Media Pitching Case Study 201

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Sponsored content is often confused with native advertising , but it’s actually a subset of it. That’s why it offers a degree of credibility that some native advertising can lack. .

Advertising 334

Advertising Advertising B2B SEO 334

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Try launching lookalike campaigns from traffic generated from an article you pitched.

Publicity 100

Publicity Marketing Pitching Google 100

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence.

Media Relations 195

Media Relations Trends Media Newspapers 195

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage.

Pitching 120

Pitching Policies Ethics Mobile 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. There is simply a greater supply of story pitches pitching fewer opportunities among the traditional media outlets. But it is changing.”

Survey 90

Survey Journalism Study Pitching 90

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? We also want them to be interesting and easy to read.

Meeting 72

Meeting Automotive Engineering Journalism 72

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. What advice do you have for PR people that want to pitch you? I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism.

Pitching 100

Pitching Report Media Writing 100

Flack's Revenge

OCTOBER 17, 2014

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. Much of this growth has been fueled by “native” advertising. Which brings us back to the intro.

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

SEPTEMBER 28, 2022

I’m not here to bash advertising or LinkedIn. Further, I am always I’m always amazed at how business leaders will throw money – literally billions of dollars – at advertising, but when PR or content marketing asks for a dollar, everyone stands around with their arms crossed and skeptically asks, “but what’s the ROI?”. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

PRSay

MAY 3, 2019

And in an ideal world, journalism and public relations have a balanced relationship benefitting both parties. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast. But this, at the end of the day, is just promotion and advertising. It’s time to pivot.

Publicity 146

Publicity Newspapers Journalism Energy 146

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media relations isn’t sales.

Media Relations 110

Media Relations Media Survey Pitching 110

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MAY 8, 2020

If your story isn’t relevant now , then it may not be worth pitching. The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. That’s bad news for publications that rely on advertising to make up large portions of their budgets.

Skype 192

Skype Media Interviews Advertising 192

PRSay

SEPTEMBER 25, 2019

This all spills onto the page while I journal for a little while. I told my son that I don’t care if he remembers the difference between public relations and advertising. Get more media pitching knowledge from Michael Smart here. I sit down with a notebook and a pen and I write down what’s in my head.

Exercises 153

Exercises Writing Journalism Advertising 153

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. Pitch a story about how the world is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Exclusives matter. “76%

Survey 75

Survey Media Relations Report Media 75

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52