5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

APRIL 7, 2022

Social advertising is a skill PR and marketing pros need to master. Graphic design has become an integral part of PR and marketing skills and last, but certainly not least, there is a huge demand for metrics and analytics.

Survey 147

Survey LinkedIn Engineering Web 147

5W PR

SEPTEMBER 13, 2023

By understanding the audience, selecting appropriate channels, and maintaining consistent messaging, businesses can create a seamless experience for consumers across their digital journey. Through integrated reporting and analytics, brands gain valuable insights to optimize strategies and achieve better results.

Brand 78

Brand Branding Media Resources 78

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Measurement and analytics are now a requirement in many PR jobs advertised.

Measurement 113

Measurement Analytics Course Advertising 113

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house.

Advertising 40

Advertising Advertising Facebook Instagram 40

The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

APRIL 13, 2018

Analytics comes into play once the content is out there. Google Analytics is an excellent tool for tracking conversions. Word of mouth is still the best advertising and social media has become the ultimate word of mouth vehicle. Learn how to measure and improve your marketing and PR campaigns. Measuring awareness.

Measurement 138

Measurement Analytics Google Social Media 138

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 3) Native advertising risking non-compliance.

Tools 67

Tools Marketing Advertising Advertising 67

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. Get Digital PR Tips in your inbox every Monday morning. Chris Abraham. Follow me on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Wildfire

AUGUST 1, 2018

We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The same was pretty much true of PR.

Measurement 49

Measurement Analytics Google Agency 49

Burrelles Fresh Ideas

AUGUST 2, 2023

Complementary role with digital media While digital media has become increasingly dominant, broadcast media should not be seen as a rival but as a complementary force. Broadcast media can enhance and amplify digital PR efforts by providing a bridge to a wider audience.

Radio 74

Radio Television Media Local 74

Sword and the Script

JANUARY 21, 2017

I believe a major trend in marketing this year will be the degree of confidence in analytics. The click fraud in online advertising for example, sophisticated and frightening. Looking for a digital PR firm that knows how to measure? Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Up until now, using Facebook Ads for lead generation meant users would be brought to a landing page after clicking on an advertisement, where they could then opt to fill out a form and subsequently become a lead.

Facebook 40

Facebook Mobile Advertising Advertising 40

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

APRIL 26, 2016

Jennifer had always been a Facebook wiz, and in the years that followed she further strengthened her prowess in social media advertising and analytics (as well as other offerings). This is also part of being a mentor – thinking of what’s in the best interest of your mentee, not yourself.

Internal 40

Internal International Conference Energy 40

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

A content marketing junkie, he’s a copywriter at heart but with a secret jones for analytics. “Impartiality is important to me, so I’ve chosen not to have advertising. The only paid content is job ads to enable my network to find and advertise comms roles. ” #18: Doug Kessler (London). And Lagavulin.

Communications 81

Communications How To Blogging Content Marketing 81