Remove category
article thumbnail

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

The right advertising generates reach and frequency of message to inform specific audiences. PR-generated content offers a depth that helps educate customers about a complex product or a new category. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve.

Marketing 310
article thumbnail

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. to learn more about the event and sign up to receive updates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

article thumbnail

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Influence” tends to be jammed into one big category when in fact, it’s nuanced. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers.

Marketing 239
article thumbnail

Owned Content: Calculating Success

Shift Communications

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Numbers do not lie!

Data 92
article thumbnail

Professional Development: An Investment in Yourself

Solo PR Pro

Many of these events offer options to attend virtually at a lower price point, which often includes recordings and notes. Or, if the idea of spending two-to-three days at such massive events does not appeal to you, search for smaller, more cost-effective opportunities, in person and online. You can opt for in-person or online.

article thumbnail

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? Registration opens in October 2018, but you can sign up now for event updates and a special discount code. to learn more about the event and sign up to receive updates.